Objective Platform
Software DevelopmentNorth Holland, Netherlands11-50 Employees
Objective Platform is a software development company based in Amsterdam, Netherlands, with 11 to 50 employees. It provides a marketing mix modelling (MMM) software-as-a-service platform to help companies track and optimize omnichannel media investments by integrating data across digital and traditional channels while maintaining granular detail. The platform offers configurable econometric models and flexible data pipelines that can be tailored to business needs and data privacy constraints. Customers include Deutsche Telekom Group, Vattenfall, and PostNL. Notable recent developments include the appointment of CEO Melle Staelenberg in 2024 and a 2025 partnership with Vidmob, along with a 2020 financing round led by Newion.