Omnichannel Leader Octadesk is a leading, home-grown Brazilian SaaS platform that centralizes omnichannel customer engagement for marketing, sales, and post-sales teams. With over 2,500 customers, the solution is well positioned for mid-market firms seeking to scale support while maintaining control. Sales opportunities include expanding into advanced AI-driven conversations, automation workflows, and CRM or ERP integrations to deepen stickiness and raise average deal size.

Ecosystem Synergies Being part of the LWSA group and integrated into Locaweb's ecosystem creates clear cross-sell and upsell opportunities across hosting, cloud services, and IT support. The recent leadership appointment signals an explicit growth push and can enable joint GTM motions with LWSA/Locaweb sales teams. Leverage Meta Business Partner status to package social advertising, WhatsApp capabilities, and omnichannel solutions with Octadesk.

Security Advantage ISO/IEC 27001 certification highlights security maturity, making Octadesk attractive to regulated sectors such as fintech, finance, healthcare, and e-commerce that require strong data protection. This security angle supports premium pricing and longer, larger deals. Sales angles include offering enhanced security/compliance add-ons, data residency options, and enterprise-grade SLAs.

AI & Automation Upsell AI and automation are core differentiators, with features like AI agents, chatbots, and end-to-end automation across the customer journey. There is strong upsell potential to existing customers by adding advanced AI workflows, richer analytics dashboards, and deeper omnichannel integrations across WhatsApp, social channels, and site chat. Leverage Meta Partner status to combine social advertising with proactive customer engagement.

Growth Momentum With a decade of Brazilian market presence and a growing leadership team—including a new business director hired in 2026—Octadesk is positioned to accelerate growth and expand share in mid-market segments. The large installed base and strong omnichannel reputation enable scalable expansion into verticals such as financial services, retail, and SaaS. Suggested sales motions include targeted outbound to mid-market, joint GTM with LWSA/Locaweb, and upgrading customers to premium plans with advanced support.