Insights

Local Power Office Choice is a large Australian B2B office supplies network that emphasizes local, independent retailers with national buying power, suggesting opportunities to upsell integrated procurement programs and local loyalty initiatives to mid-market businesses seeking consistency with community focus.

Growth Potential Revenue is in the $10–$25M range with 51–200 employees, indicating room to expand through fleet-wide discounts, centralized invoicing, and expanded product categories to capture larger share of spend from existing SME customers and potential franchise-like member growth.

Digital Engagement A history of e-commerce enhancements and digital advertising campaigns, combined with tech stack including Google Analytics Enhanced eCommerce and Google Tag Manager, signals opportunity to offer advanced online ordering, personalized promotions, and data-driven cross-sell bundles to online and offline buyers.

Sustainability Cree Past initiatives such as the Bibbulmun Indigenous-branded range show a willingness to align with social impact and sustainability themes, presenting a sales angle around responsible procurement, local community programs, and ESG-aligned product assortments for business customers.

Leadership & Marketing Executive changes and a dedicated marketing leadership role point to a growth-focused strategy; this creates a window to partner on co-branded campaigns, targeted market-share initiatives, and optimized go-to-market plans to accelerate member recruitment and share-of-wallet growth.

Similar companies to Office Choice Ltd

Office Choice Ltd Tech Stack

Office Choice Ltd uses 8 technology products and services including Microsoft Advertising, Hotjar, Linkedin Insight Tag, and more. Explore Office Choice Ltd's tech stack below.

Media & News

Office Choice Ltd's Email Address Formats

Office Choice Ltd uses at least 4 email formats:
Office Choice Ltd Email FormatsExamplePercentage
First.Last@officechoice.com.auJohn.Doe@officechoice.com.au
67%
First@officechoice.com.auJohn@officechoice.com.au
29%
FLast@officechoice.com.auJDoe@officechoice.com.au
2%
First.Middle@officechoice.com.auJohn.Michael@officechoice.com.au
2%

Frequently Asked Questions

What is Office Choice Ltd's official website and social media links?

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Office Choice Ltd's official website is officechoice.com.au and has social profiles on LinkedIn.

How much revenue does Office Choice Ltd generate?

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As of August 2026, Office Choice Ltd's annual revenue is estimated to be $10M - $25M.

What is Office Choice Ltd's SIC code and NAICS code?

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Office Choice Ltd's SIC code is 5044 - Office Equipment and NAICS code is 45321 - Office Supplies and Stationery Stores.

How many employees does Office Choice Ltd have currently?

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As of August 2026, Office Choice Ltd has approximately 100 employees across 3 continents, including Oceania, Africa and North America. Key team members include Chief Executive Officer: B. O., Chief Financial Officer: L. K. and Owner: D. W. Explore Office Choice Ltd's employee directory with LeadIQ.

What industry does Office Choice Ltd belong to?

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Office Choice Ltd operates in the Retail Office Equipment industry.

What technology does Office Choice Ltd use?

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Office Choice Ltd's tech stack includes Microsoft Advertising, Hotjar, Linkedin Insight Tag, Microsoft Clarity, Salesforce, Magento, ActiveCampaign and Klaviyo.

What is Office Choice Ltd's email format?

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Office Choice Ltd's email format typically follows the pattern of First.Last@officechoice.com.au. Find more Office Choice Ltd email formats with LeadIQ.

When was Office Choice Ltd founded?

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Office Choice Ltd was founded in 1993.
Office Choice Ltd logo

Office Choice Ltd

Retail Office EquipmentVictoria, Australia51-200 Employees

Office Choice Ltd is a large, Australia-based retail group specializing in office equipment and supplies for business customers. As a 100% Australian owned and operated independent network of local retailers, the company combines the buying power typically associated with larger brands with personalized, local service aimed at supporting small to mid-sized businesses. Its focus is on providing solutions that streamline operations and improve business efficiency, with a emphasis on keeping resources and money within local communities to help local economies grow.

Section iconCompany Overview

SIC Code
5044 - Office Equipment
NAICS Code
45321 - Office Supplies and Stationery Stores
Founded
1993
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    Office Choice Ltd's revenue is estimated to be in the range of $10M - $25M

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