Cost optimization The founder’s emphasis on avoiding overpayment and locking into ill-fitting contracts suggests a sales opportunity around flexible, cost-optimized copying solutions (lease, rent, or purchase) and contract reviews to reduce total cost of ownership for potential clients.

Contract strategy Offer services that audit customers’ current copier agreements and provide renegotiation or early termination strategies to minimize annual increases and avoid unnecessary upgrades, appealing to businesses with existing contracts.

SMB focus With a small team and partnerships potential, target small to mid-sized office managers and IT professionals who make purchasing decisions, emphasizing simple, transparent pricing and tailored solutions.

Tech-enabled services Leverage the tech stack (Odoo, WordPress, MySQL) to deliver online configurators, self-service quote tools, and contract comparison dashboards that streamline decision making for buyers evaluating leasing vs purchasing.

Cross-sell opportunities Position as a one-stop resource for office equipment beyond copiers, including plotters and related devices, while offering managed services and ongoing support to increase customer lifetime value and expand wallet share.