Diverse Product Range OKA offers a diverse range of furniture and home furnishings that cater to various style preferences and needs, providing sales opportunities across different customer segments.

Established Online Presence With a thriving website and utilization of advanced technologies like Magento and Google Tag Manager, OKA has a strong online presence that can be leveraged for increased sales and customer engagement.

Interior Design Expertise OKA's Interior Design and Trade business showcases its expertise in creating beautiful and functional living spaces, presenting opportunities for sales through personalized design consultations and solutions.

Competitive Positioning Despite competition from established brands like Wayfair and West Elm, OKA's focus on inspiring people to create personalized, inviting homes sets it apart and offers a unique selling proposition to target customers.

Collaboration Opportunities Given its sizeable revenue range and employee count, OKA may explore collaborations with similar companies like MADE.COM or The White Company to expand market reach and offer complementary products to customers.