Client Retention Upsell Tabcorp's departure highlights churn risk among large clients, offering a sales opening to re-engage with evidence-based, sustainability-focused growth programs and cross-sell across regions using OMD's data-driven planning capabilities.

Global Reach Advantage As the world’s largest media network with a presence in 100+ countries, OMD MENA can position itself as the regional hub for multinational brands seeking local MENA expertise and coordinated global campaigns.

Data-Driven ROI OMD’s analytics stack including Tableau and HubSpot Analytics enables ROI-focused media planning, attribution, and optimization services that can be upsold to mid-market brands looking to maximize spend efficiency in the region.

Talent and Delivery Recent leadership movements and new hires in regional markets signal an execution-focused growth engine ready to tackle larger, multi-market campaigns for enterprise clients.

Integrated Partnerships Active partnerships and collaborations with Amazon Ads, Philips, and other partners demonstrate capabilities in programmatic and experiential campaigns that can be offered to advertisers seeking holistic media solutions.