Insights

Expansion Challenges The company has recently faced multiple location closures across the United States, indicating potential challenges in operational scaling and market expansion. This presents an opportunity to offer tailored operational consulting, franchise support solutions, or process optimization services to help stabilize and grow their locations.

Financial Transition With an estimated revenue between 100 million and 250 million and recent bankruptcy filings, there is a clear need for financial management, debt restructuring, or cash flow solutions. Financial technology providers or consultancy services could position themselves as valuable partners in strengthening the company's financial health.

Technology Adoption The company's tech stack includes various email marketing and content management tools, which suggests an openness to adopting digital solutions. Sales opportunities could include advanced marketing automation, loyalty program integrations, or customer engagement platforms to boost sales and customer retention.

Workforce Engagement With a sizable employee base of up to 5,000 staff, there is potential for solutions related to employee training, engagement, and HR management systems. Enhancing employee satisfaction and operational efficiency could be key areas where product offerings might add value.

Market Position Operating in the competitive casual dining sector with a focus on border-style cuisine, the company could benefit from strategic partnerships or marketing campaigns targeting travelers, local communities, or specialty food delivery services to expand their customer base and increase sales.

On The Border Tech Stack

On The Border uses 8 technology products and services including MySQL, Microsoft Excel, Microsoft 365, and more. Explore On The Border's tech stack below.

  • MySQL
    Database
  • Microsoft Excel
    Editors
  • Microsoft 365
    Email
  • Modernizr
    Javascript Libraries
  • SAP Maintenance, Repair, and Overhaul
    Operations
  • Quantcast
    System Analytics & Monitoring
  • Contact Form 7
    Web Platform Extensions
  • Instagram Feed for WordPress
    Widgets

Media & News

On The Border's Email Address Formats

On The Border uses at least 1 format(s):
On The Border Email FormatsExamplePercentage
First.Last@ontheborder.comJohn.Doe@ontheborder.com
96%
F.Last@ontheborder.comJ.Doe@ontheborder.com
2%
F_Last@ontheborder.comJ_Doe@ontheborder.com
1%
FirstLas@ontheborder.comJohnDoe@ontheborder.com
1%

Frequently Asked Questions

Where is On The Border's headquarters located?

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On The Border's main headquarters is located at 2201 West Royal Lane Suite 240 Irving, Texas United States. The company has employees across 6 continents, including North AmericaEuropeSouth America.

What is On The Border's phone number?

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You can contact On The Border's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is On The Border's official website and social media links?

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On The Border's official website is ontheborder.com and has social profiles on LinkedIn.

How much revenue does On The Border generate?

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As of March 2026, On The Border's annual revenue is estimated to be $5B.

What is On The Border's SIC code NAICS code?

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On The Border's SIC code is 5812 - Eating Places NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does On The Border have currently?

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As of March 2026, On The Border has approximately 2.5K employees across 6 continents, including North AmericaEuropeSouth America. Key team members include Chief Executive Officer: K. P.Ceo: R. C.Chief Executive Officer: T. R.. Explore On The Border's employee directory with LeadIQ.

What industry does On The Border belong to?

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On The Border operates in the Restaurants industry.

What technology does On The Border use?

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On The Border's tech stack includes MySQLMicrosoft ExcelMicrosoft 365ModernizrSAP Maintenance, Repair, and OverhaulQuantcastContact Form 7Instagram Feed for WordPress.

What is On The Border's email format?

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On The Border's email format typically follows the pattern of First.Last@ontheborder.com. Find more On The Border email formats with LeadIQ.

When was On The Border founded?

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On The Border was founded in 1982.

On The Border

RestaurantsTexas, United States1001-5000 Employees

ABOUT OTB:

On The Border was started nearly 40 years ago when three friends got together and opened a restaurant in Dallas, Texas. Their mission was to share the border style food they fell in love with. They made sure the restaurant served sizzling fajitas and margaritas as big and bold as the border itself. Today, you can get your hands on fresh-pressed tortillas, chips as big as your head, margaritas worth their salt, and fresh Border-style food in over 150 locations in the US & Korea all thanks to three amigos—and a little tequila


CAREER OPPORTUNITIES: 
 Join a team with brand passion, a flare for fun, and a commitment to excellence!

At On The Border Mexican Grill & Cantina we celebrate bringing people together! We’re a team that works with “fire in the belly.” Excited, dedicated, and driven to bring people together for Fajitas, Ice-Cold ‘Ritas and just a lot of fun. Because we truly believe we’re better together.  We’re looking for energetic people who are passionate about delivering great hospitality while having fun at work! For Nearly 40 years we’ve provided a vibrant, unique environment where people want to work, grow, and stay! Join a team with brand passion, a flare for fun, and a commitment to excellence!

Search available opportunities: www.workatOTB.com

Section iconCompany Overview

Headquarters
2201 West Royal Lane Suite 240 Irving, Texas United States
Phone number
SIC Code
5812 - Eating Places
NAICS Code
7225 - Restaurants and Other Eating Places
Founded
1982
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    On The Border's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    On The Border's revenue is estimated to be in the range of $100M$250M

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