Nordic expansion OnBuy is actively expanding into Nordics (Norway, Sweden, Denmark, Finland) with a seller-recruitment drive and Posten Bring investment, creating opportunities to partner local retailers and logistics providers seeking marketplace growth.

US market entry Plans to launch a marketplace in the United States in 2027 open a large-scale expansion avenue for partners in retail tech, fulfillment, and marketing services targeting a US customer base.

Acquisition leverage OnBuy recently acquired Comet, signaling a strategy to relaunch and scale an internet-only store; this presents cross-sell opportunities with Comet’s existing customer base and suppliers.

Non-competitive model OnBuy does not sell its own stock and focuses on connecting retailers with millions of customers, highlighting partnership-led selling opportunities for brands and wholesalers seeking marketplace exposure without channel conflict.

Tech-forward platform With a modern tech stack and scalable marketplace technology, OnBuy is positioned to partner with systems integrators, logistics providers, and adtech/martech vendors to enhance onboarding, analytics, and performance marketing for sellers.