US expansion OnBuy plans to launch a marketplace in the USA in 2027, presenting a clear growth opportunity to align with US retailers seeking a cross-border platform and to target brands looking to diversify sales channels.

European footprint Recent office expansion into Italy and Nordics indicates momentum in Southern and Northern Europe, suggesting sales discussions with regional retailers and logistics providers to extend OnBuy’s marketplace reach.

Acquisition leverage Acquisition of Comet enhances electronics category depth and brand portfolio, enabling cross-sell opportunities with OnBuy’s existing seller base and potential onboarding incentives for electronics manufacturers.

Partnership model OnBuy’s non-competitive marketplace model (not selling its own stock) is a selling point for retailers seeking a transparent platform, offering partnership-driven upsell opportunities with brands desiring fair, seller-centric exposure.

Funding strength Substantial funding and a mid-market revenue profile position OnBuy as a favorable partner for technology vendors, ad/marketing platforms, and logistics services seeking scale, integrations, and co-marketing opportunities.