Insights

Expanding Market Reach With operations across four regions and over 67 locations in South Africa, OneCart presents multiple opportunities for partnerships and B2B collaborations aimed at increasing coverage and customer base in emerging markets.

Strategic Retail Partnerships Recent collaborations with premium brands like Lindt highlight opportunities to expand high-end product offerings, attracting affluent customers and premium brand collaborations to diversify revenue streams.

Innovation and Tech Adoption The launch of a new shopping app and integration with multiple retailers demonstrate OneCart's focus on technological innovation, creating avenues for selling additional digital and value-added services to tech-savvy shoppers.

Growth through Acquisition Massmart’s acquisition of OneCart signals interest in scaling operations and leveraging its platform for broader retail solutions, opening doors for sales in supply chain integration, logistics, and large-scale retail partnerships.

Customer-Centric Offerings Recognition as a top startup and awards for delivery service excellence indicate strong customer loyalty and satisfaction, presenting opportunities to upsell subscriptions, premium delivery options, and loyalty programs to an engaged user base.

OneCart Tech Stack

OneCart uses 8 technology products and services including Cloudflare CDN, Customer.io, Segment, and more. Explore OneCart's tech stack below.

  • Cloudflare CDN
    Content Delivery Network
  • Customer.io
    Customer Communication Management
  • Segment
    Customer Data Platforms
  • Zendesk
    Documentation Tools
  • Google Fonts API
    Font Scripts
  • Apple Sign-in
    Identity Verification
  • Microsoft
    Miscellaneous
  • JavaScript
    Programming Languages

Media & News

OneCart's Email Address Formats

OneCart uses at least 1 format(s):
OneCart Email FormatsExamplePercentage
First@onecart.co.zaJohn@onecart.co.za
45%
FirstL@onecart.co.zaJohnD@onecart.co.za
8%
First.Last@onecart.co.zaJohn.Doe@onecart.co.za
2%
First@onecart.co.zaJohn@onecart.co.za
45%

Frequently Asked Questions

Where is OneCart's headquarters located?

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OneCart's main headquarters is located at Norwich Lane, Floor 2, Norwich Place Sandton, Gauteng 2196, ZA. The company has employees across 2 continents, including AfricaAsia.

What is OneCart's official website and social media links?

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OneCart's official website is onecart.co.za and has social profiles on LinkedInCrunchbase.

What is OneCart's NAICS code?

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OneCart's NAICS code is 44-45 - Retail Trade.

How many employees does OneCart have currently?

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As of October 2025, OneCart has approximately 725 employees across 2 continents, including AfricaAsia. Key team members include Chief Of Product: A. A.Head Of Operations: N. P.Head Of Data: P. M.. Explore OneCart's employee directory with LeadIQ.

What industry does OneCart belong to?

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OneCart operates in the Retail industry.

What technology does OneCart use?

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OneCart's tech stack includes Cloudflare CDNCustomer.ioSegmentZendeskGoogle Fonts APIApple Sign-inMicrosoftJavaScript.

What is OneCart's email format?

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OneCart's email format typically follows the pattern of First@onecart.co.za. Find more OneCart email formats with LeadIQ.

When was OneCart founded?

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OneCart was founded in 2016.

OneCart

RetailSouth Africa501-1000 Employees

Welcome to grocery delivery and convenience in your pocket! 

🎖️Shop multiple retailers in OneCart, in 60 minutes. 
🛒Simplified shopping with a personal shopper. 
🌍4 Regions and over 67 locations across South Africa (with plans to expand).
🛍️Servicing customers and businesses (B2B) alike!

OneCart was founded in 2016 and officially launched to the public in January 2018. In 2021, Massmart - Powered by Walmart - acquired OneCart, expanding its ability to serve customers more effectively. 

We have been told we are the 'best thing since sliced bread' and have won the award at MEA Markets Magazine's 'MEA Business Awards 2019' for the 'Best Premier Grocery Delivery Service in South Africa.' 🇿🇦 

We were recognised as one of South Africa’s top 10 startups of 2018 by Knife Capital Grindstone Programme, were finalists in the FNB innovation awards, and in 2020, we were nominated for Fast Company SA's 'Most Innovative Companies Award.' We aim to be the most consumer-centric go-to online marketplace in South Africa and emerging markets. 

For more information, contact us at hello@onecart.co.za or head on over to www.onecart.co.za to start your simplified shopping experience!

Section iconCompany Overview

Headquarters
Norwich Lane, Floor 2, Norwich Place Sandton, Gauteng 2196, ZA
NAICS Code
44-45 - Retail Trade
Founded
2016
Employees
501-1000

Section iconFunding & Financials

  • $25M$50M

    OneCart's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    OneCart's revenue is estimated to be in the range of $25M$50M

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