Niche Market Focus Opposite Strengths specializes in the proprietary Opposite Strengths system, offering unique training and coaching solutions primarily to organizations seeking to develop employee and family capabilities. This niche positioning can be leveraged to target organizations invested in specialized personal and professional development programs.

Growing Client Base The company works with both end user clients and reseller partners, indicating opportunities to expand its client network through targeted outreach to organizations with existing coaching needs and consulting firms seeking innovative training systems.

Accessible Technology Stack Utilizing widely adopted web technologies such as PHP, Node.js, and jQuery, Opposite Strengths maintains a scalable and modern digital infrastructure, allowing for easy integration of new online training tools and digital marketing strategies to reach a broader audience.

Modest Revenue Potential With reported revenues between one to ten million dollars, the company presents opportunities for growth by increasing market penetration, enhancing marketing efforts, and developing new corporate training programs to expand its revenue streams.

Market Position & Competition Positioned within a competitive landscape with larger firms like Hogan and SHL, Opposite Strengths can differentiate itself by emphasizing its unique system and personalized coaching, appealing to organizations seeking specialized or alternative developmental methodologies.