Rebranding as Origence The company has recently rebranded from CU Direct to Origence, signaling a strategic shift towards creating a comprehensive origination experience. This transition presents an opportunity to introduce tailored digital solutions that align with their renewed vision and expand their market share within credit unions.

Focus on Lending Technology As a provider specializing in lending solutions and recent launches like FI Connect, Origence is positioned to benefit from additional embedded financing opportunities. Offering integrated software modules and AI-driven enhancements can help them further improve loan processing efficiency and member engagement.

Strategic Partnerships Origence has established collaborations with organizations such as MSU Federal Credit Union and Silver State Schools, aimed at streamlining processes and expanding product offerings. Targeting similar credit unions with advanced digital credit solutions and pre-approval tools can support ongoing growth and retention.

Event and Thought Leadership Participation in events like Lending Tech Live '25 and recognition as NACUSO's CUSO of the Year demonstrate Origence’s leadership position. Offering innovative technology demos, training, or co-branded marketing with these events can generate new sales opportunities and build brand authority.

Market Expansion Potential With revenue estimated between 250 million and 500 million and a sizeable workforce, Origence is targeting growth within the credit union sector. Providing scalable, cloud-based solutions that enhance member experience and operational efficiency can position your offerings as ideal for their expansion strategies.