Insights

Technology Integration Opportunities Origence's use of advanced tech stack components such as UiPath, Azure Resource Manager, and DocuSign indicates a strong focus on automation and digital workflows, providing opportunities to offer additional robotic process automation tools, digital signature solutions, or cloud security enhancements.

Expansion of Embedded Finance The launch of FI Connect to facilitate embedded financing at the point of sale represents an open avenue to supply innovative point-of-sale financing, embedded lending solutions, and seamless digital application integrations to help credit unions enhance member engagement and increase lending volume.

Partnership and Integration Needs Recent collaborations with SavvyMoney and Michigan State University Federal Credit Union highlight a demand for integrated credit scoring and loan origination enhancements, suggesting potential for providing complementary credit analytics, scoring algorithms, or integrated fintech modules.

Event Marketing and Thought Leadership Participation in high-profile lending technology conferences with keynote speakers like Daymond John and Steve Brown positions Origence as a thought leader, creating opportunities to engage with credit unions seeking innovative fintech partners and to introduce tailored solutions aligned with trending industry themes.

Market Position and Growth Potential With a revenue between 250 and 500 million dollars and a growing client base of credit unions, alongside recognition as the 2023 CUSO of the Year, Origence presents a compelling platform for scaling SaaS-based lending and digital banking solutions tailored to credit union needs, inviting upsell or cross-sell opportunities.

Origence (Formerly CU Direct) Tech Stack

Origence (Formerly CU Direct) uses 8 technology products and services including Facebook Pixel, UiPath, DMARC, and more. Explore Origence (Formerly CU Direct)'s tech stack below.

  • Facebook Pixel
    Analytics
  • UiPath
    Business Process Management
  • DMARC
    Email Security
  • Asana
    Issue Trackers
  • Azure Resource Manager
    IT Infrastructure & Operations Management
  • DocuSign
    Miscellaneous
  • Elementor
    Page Builders
  • JSON
    Programming Languages

Media & News

Origence (Formerly CU Direct)'s Email Address Formats

Origence (Formerly CU Direct) uses at least 2 format(s):
Origence (Formerly CU Direct) Email FormatsExamplePercentage
First.Last@cudirect.comJohn.Doe@cudirect.com
97%
FL@cudirect.comJD@cudirect.com
1%
First.L@cudirect.comJohn.D@cudirect.com
1%
FirstMiddle.Last@cudirect.comJohnMichael.Doe@cudirect.com
1%
First.Last@origence.comJohn.Doe@origence.com
91%
First@origence.comJohn@origence.com
7%
FLast@origence.comJDoe@origence.com
1%
F.Last@origence.comJ.Doe@origence.com
1%

Frequently Asked Questions

Where is Origence (Formerly CU Direct)'s headquarters located?

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Origence (Formerly CU Direct)'s main headquarters is located at 2855 East Guasti Road Suite 500 Ontario, California 91761 United States. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Origence (Formerly CU Direct)'s phone number?

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You can contact Origence (Formerly CU Direct)'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Origence (Formerly CU Direct)'s official website and social media links?

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Origence (Formerly CU Direct)'s official website is origence.com and has social profiles on LinkedIn.

What is Origence (Formerly CU Direct)'s NAICS code?

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Origence (Formerly CU Direct)'s NAICS code is 52 - Finance and Insurance.

How many employees does Origence (Formerly CU Direct) have currently?

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As of March 2026, Origence (Formerly CU Direct) has approximately 235 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Technology Officer: J. S.Chief Operating Officer: R. C.Chief Product Officer: R. H.. Explore Origence (Formerly CU Direct)'s employee directory with LeadIQ.

What industry does Origence (Formerly CU Direct) belong to?

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Origence (Formerly CU Direct) operates in the Financial Services industry.

What technology does Origence (Formerly CU Direct) use?

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Origence (Formerly CU Direct)'s tech stack includes Facebook PixelUiPathDMARCAsanaAzure Resource ManagerDocuSignElementorJSON.

What is Origence (Formerly CU Direct)'s email format?

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Origence (Formerly CU Direct)'s email format typically follows the pattern of First.Last@cudirect.com. Find more Origence (Formerly CU Direct) email formats with LeadIQ.

When was Origence (Formerly CU Direct) founded?

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Origence (Formerly CU Direct) was founded in 1994.

Origence (Formerly CU Direct)

Financial ServicesCalifornia, United States201-500 Employees

As of November 14, 2022, CU Direct has rebranded as Origence. This corporate change to Origence aligns with our vision to create the ultimate origination experience and signals a new era for our company. Read the full details in our press release.

Origence, as a credit union service organization (CUSO), provides financial technology solutions that help credit unions increase loan volume, improve process efficiency, grow accounts, and create the ultimate member experience.

Section iconCompany Overview

Headquarters
2855 East Guasti Road Suite 500 Ontario, California 91761 United States
Phone number
NAICS Code
52 - Finance and Insurance
Founded
1994
Employees
201-500

Section iconFunding & Financials

  • $250M$500M

    Origence (Formerly CU Direct)'s revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Origence (Formerly CU Direct)'s revenue is estimated to be in the range of $250M$500M

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