Insights

Luxury Market Position Oroton is a leading Australian luxury lifestyle brand with a strong heritage dating back to 1938, positioning itself at the intersection of high quality and stylish accessibility, which offers opportunities to target premium consumers seeking updated, innovative luxury accessories.

Innovation & Digital Engagement The company has demonstrated a commitment to innovation by launching augmented reality storefronts and an exclusive online studio, creating engaging digital experiences that can be expanded with new tech solutions to attract tech-savvy luxury shoppers.

Sustainability Initiatives Recent product launches, like The Everyday Tote made from recycled PET bottles, highlight Oroton's focus on eco-conscious branding, presenting avenues to promote sustainable products and attract environmentally minded consumers.

Market Expansion Potential With an existing presence in Australia and Malaysia, and plans to modernize point-of-sale and order management systems, Oroton is positioned for further regional expansion and digital modernization, opening opportunities for partnerships and technology solutions.

Targeted Consumer Engagement Oroton’s launch of exclusive online collections and rental services signals a focus on personalized, flexible shopping experiences, offering sales opportunities through developing tailored marketing campaigns and customer loyalty programs for premium clients.

Oroton Group Tech Stack

Oroton Group uses 8 technology products and services including Microsoft Advertising, Curalate, Adobe Illustrator, and more. Explore Oroton Group's tech stack below.

  • Microsoft Advertising
    Advertising
  • Curalate
    Analytics
  • Adobe Illustrator
    Cad & Graphics
  • jQuery CDN
    Content Delivery Network
  • jQuery UI
    Javascript Libraries
  • Microsoft
    Miscellaneous
  • PayPal
    Payment Processing
  • X-Content-Type-Options
    Web & Portal Technology

Oroton Group's Email Address Formats

Oroton Group uses at least 2 format(s):
Oroton Group Email FormatsExamplePercentage
FLast@orotongroup.comJDoe@orotongroup.com
86%
Last@orotongroup.comDoe@orotongroup.com
10%
LFirst@orotongroup.comDJohn@orotongroup.com
2%
First.Last@orotongroup.comJohn.Doe@orotongroup.com
1%
LastF@orotongroup.comDoeJ@orotongroup.com
1%

Frequently Asked Questions

Where is Oroton Group's headquarters located?

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Oroton Group's main headquarters is located at 14-16 Buckland St, Chippendale, New South Wales 2008, AU. The company has employees across 4 continents, including OceaniaNorth AmericaAsia.

What is Oroton Group's phone number?

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You can contact Oroton Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Oroton Group's official website and social media links?

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Oroton Group's official website is oroton.com and has social profiles on LinkedIn.

What is Oroton Group's SIC code NAICS code?

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Oroton Group's SIC code is 1794 - Excavation Work NAICS code is 44-45 - Retail Trade.

How many employees does Oroton Group have currently?

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As of October 2025, Oroton Group has approximately 326 employees across 4 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive Officer: P. H.Chief Technology Officer: S. B.Chief People Officer: C. B.. Explore Oroton Group's employee directory with LeadIQ.

What industry does Oroton Group belong to?

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Oroton Group operates in the Retail industry.

What technology does Oroton Group use?

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Oroton Group's tech stack includes Microsoft AdvertisingCuralateAdobe IllustratorjQuery CDNjQuery UIMicrosoftPayPalX-Content-Type-Options.

What is Oroton Group's email format?

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Oroton Group's email format typically follows the pattern of FLast@orotongroup.com. Find more Oroton Group email formats with LeadIQ.

When was Oroton Group founded?

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Oroton Group was founded in 1938.
Oroton Group

Oroton Group

RetailAustralia201-500 Employees

Synonymous with accessible luxury, casual glamour and an ineffably Australian appreciation for the good life, Oroton is the preeminent luxury lifestyle brand in Australia. Founded in Sydney in 1938 by a gentleman called Boyd Lane, the company began as an importer of luxurious European textiles for the emerging Australian fashion industry. 

From the beginnings of Boyd & Co in 1938 to the modern market presence of Oroton in 2018, the brand has continuously stayed at the forefront of innovation and style. Synonymous with the highest quality, Oroton has become one of Australia’s most prestigious and iconic brands, celebrated and loved for its unique heritage and ability to stay at the forefront of international trends. Today, all of our products are designed in Australia by our talented design team and crafted using the finest materials which are sourced from around the world. 

Oroton offers many exciting career opportunities across all areas – from retail store team positions to roles in design, online, buying, merchandise planning, marketing, project management, logistics, finance, IT, HR, and visual merchandising. 

We have opportunities Australia wide and an international presence in Malaysia also.  Our support office is Sydney based in Chippendale and we offer many benefits to our valued team members.

If you have a passion for our brand and a strong desire to work with a dynamic and progressive retail leader, we would love to hear from you. Visit our careers page  to learn more and to view our current opportunities.

http://www.oroton.com.au/careers

Section iconCompany Overview

Headquarters
14-16 Buckland St, Chippendale, New South Wales 2008, AU
Phone number
Website
oroton.com
SIC Code
1794 - Excavation Work
NAICS Code
44-45 - Retail Trade
Founded
1938
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Oroton Group's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Oroton Group's revenue is estimated to be in the range of $25M$50M

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