Insights

Digital Expansion Opportunities Otto Group's transformation into an international digital retail and services group presents significant opportunities for technology providers specializing in e-commerce platforms, mobile apps, and live shopping solutions to support and enhance its online marketplace experiences.

Sustainability Collaborations With its longstanding commitment to environmental responsibility since 1986 and recent initiatives like the partnership with Wildplastic, Otto Group is open to innovative eco-friendly packaging and logistics solutions that align with its ecological objectives and appeal to environmentally conscious consumers.

Technological Innovation Otto Group's focus on leveraging advanced technologies such as cloud computing on Microsoft Azure and data analytics offers opportunities for vendors providing cloud services, analytics tools, and digital transformation consulting to optimize their operations and customer engagement strategies.

Leadership and Growth Recent executive appointments, including new CEOs and strategic hires in finance and logistics, highlight potential channels for leadership advisory services and targeted solutions supporting organizational growth, digital strategy, and operational efficiency.

Market and Competitive Position As Europe's largest online retailer with a substantial workforce and diverse business segments, Otto Group's annual revenue of 15 billion euros indicates a broad customer base—offering expansion opportunities for B2B service providers focused on supply chain, logistics, and customer experience innovations.

Otto Group Tech Stack

Otto Group uses 8 technology products and services including Apache Kafka, Signavio, HAProxy, and more. Explore Otto Group's tech stack below.

  • Apache Kafka
    Big Data Processing
  • Signavio
    Business Process Management
  • HAProxy
    Load Balancers
  • Splunk
    Miscellaneous
  • Ausgezeichnet
    Online Review Management
  • HTML
    Programming Languages
  • Kotlin
    Programming Languages
  • Ruby on Rails
    Web Frameworks

Media & News

Otto Group's Email Address Formats

Otto Group uses at least 1 format(s):
Otto Group Email FormatsExamplePercentage
First.Last@ottogroup.comJohn.Doe@ottogroup.com
96%
Last.First@ottogroup.comDoe.John@ottogroup.com
2%
FirstMiddle.Last@ottogroup.comJohnMichael.Doe@ottogroup.com
1%
First_Last@ottogroup.comJohn_Doe@ottogroup.com
1%

Frequently Asked Questions

Where is Otto Group's headquarters located?

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Otto Group's main headquarters is located at Werner-Otto-Straße 1-7, Hamburg , 22179, DE. The company has employees across 5 continents, including EuropeAsiaNorth America.

What is Otto Group's phone number?

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You can contact Otto Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Otto Group's official website and social media links?

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Otto Group's official website is ottogroup.com and has social profiles on LinkedIn.

How much revenue does Otto Group generate?

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As of October 2025, Otto Group's annual revenue is estimated to be $5B.

What is Otto Group's SIC code NAICS code?

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Otto Group's SIC code is 7311 - Advertising Agencies NAICS code is 44-45 - Retail Trade.

How many employees does Otto Group have currently?

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As of October 2025, Otto Group has approximately 10K employees across 5 continents, including EuropeAsiaNorth America. Key team members include Chief Of Staff / Strategic Advisor To The Board: J. G.Vice President Group Corporate Communications & Public Affairs: T. V.Vice President Corporate Finance: F. V. S.. Explore Otto Group's employee directory with LeadIQ.

What industry does Otto Group belong to?

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Otto Group operates in the Retail industry.

What technology does Otto Group use?

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Otto Group's tech stack includes Apache KafkaSignavioHAProxySplunkAusgezeichnetHTMLKotlinRuby on Rails.

What is Otto Group's email format?

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Otto Group's email format typically follows the pattern of First.Last@ottogroup.com. Find more Otto Group email formats with LeadIQ.

When was Otto Group founded?

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Otto Group was founded in 1949.
Otto Group

Otto Group

RetailGermany10001+ Employees

With a strong heritage as a family business and firmly rooted values, the Otto Group is looking to the future with confidence. Over the past 75 years, the company has developed from a catalog-based mail order company into an international digital retail and services group with 36,300 employees and a large number of key companies, brands and holdings in over thirty countries, primarily in Germany, the rest of Europe and North America. Its business activities extend to the Platforms, Brand Concepts, Retailers, Services and Financial Services segments. In the 2024/25 financial year (ending February 28), the Otto Group generated revenues of 15 billion euros. As the largest online retailer of European origin, it is shaping the digital retail and digital services of the future by drawing on its strength, market significance and values. Driven by a passionate and entrepreneurial performance culture, the Group is exploiting its vast market expertise and technological competence to inspire its many millions of customers with high-quality products, unique choice of goods and an array of services. The Otto Group is proof that a value-oriented approach and business success can go hand in hand. Environmental protection has been another corporate objective since 1986. It takes its ecological, social and digital responsibility seriously – and will continue to do so.

Section iconCompany Overview

Headquarters
Werner-Otto-Straße 1-7, Hamburg , 22179, DE
Phone number
SIC Code
7311 - Advertising Agencies
NAICS Code
44-45 - Retail Trade
Founded
1949
Employees
10001+

Section iconFunding & Financials

  • $1B$10B

    Otto Group's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Otto Group's revenue is estimated to be in the range of $1B$10B

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