Insights

Niche Market Appeal Outdoor Identities LLC specializes in ultra-realistic aquatic camouflage patterns that appeal to outdoor enthusiasts and fishing apparel markets, presenting a unique opportunity to target niche segments such as fishing apparel and gear retailers worldwide.

Global Distribution With products available online globally, including on Amazon and in outdoor retailers, there is significant potential for expanding partnerships and increasing sales through targeted online marketing and exclusive distribution agreements.

Industry Licensing The company licenses its patented Fishouflage patterns to various industries, indicating opportunities to expand licensing deals with other outdoor, fashion, or tactical brands seeking innovative, nature-inspired designs.

Emerging Market Presence Operating in a market with major players like REI and Bass Pro Shops, Outdoor Identities can leverage its unique patterns to gain shelf space and visibility in competitive outdoor retail channels with tailored sales strategies.

Innovative Technology Use The company’s use of advanced underwater photography and digital rendering techniques positions it as an innovative leader in aquatic camouflage, enabling upselling opportunities for high-tech performance apparel and accessories to tech-savvy outdoor consumers.

Outdoor Identities LLC Tech Stack

Outdoor Identities LLC uses 8 technology products and services including WordPress, Swiper, Mailcheck, and more. Explore Outdoor Identities LLC's tech stack below.

  • WordPress
    Content Management System
  • Swiper
    Javascript Libraries
  • Mailcheck
    Javascript Libraries
  • DataTables
    Javascript Libraries
  • WP Engine
    Platform As A Service
  • Yoast SEO Premium
    Search Engines
  • Apache
    Web Servers
  • jQuery Validation Plugin
    Web Tools And Plugins

Media & News

Outdoor Identities LLC's Email Address Formats

Outdoor Identities LLC uses at least 1 format(s):
Outdoor Identities LLC Email FormatsExamplePercentage
FirstML@fishouflage.comJohnMD@fishouflage.com
25%
First@fishouflage.comJohn@fishouflage.com
25%
FirstML@fishouflage.comJohnMD@fishouflage.com
25%
First@fishouflage.comJohn@fishouflage.com
25%

Frequently Asked Questions

Where is Outdoor Identities LLC's headquarters located?

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Outdoor Identities LLC's main headquarters is located at 426 East Main Street Hortonville, Wisconsin 54944 United States. The company has employees across 1 continents, including North America.

What is Outdoor Identities LLC's official website and social media links?

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Outdoor Identities LLC's official website is fishouflage.com and has social profiles on LinkedIn.

How much revenue does Outdoor Identities LLC generate?

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As of February 2026, Outdoor Identities LLC's annual revenue is estimated to be $5M.

What is Outdoor Identities LLC's SIC code NAICS code?

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Outdoor Identities LLC's SIC code is 8742 - Management Consulting Services NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Outdoor Identities LLC have currently?

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As of February 2026, Outdoor Identities LLC has approximately 3 employees across 1 continents, including North America. Key team members include Owner: P. B.. Explore Outdoor Identities LLC's employee directory with LeadIQ.

What industry does Outdoor Identities LLC belong to?

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Outdoor Identities LLC operates in the Retail Apparel and Fashion industry.

What technology does Outdoor Identities LLC use?

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Outdoor Identities LLC's tech stack includes WordPressSwiperMailcheckDataTablesWP EngineYoast SEO PremiumApachejQuery Validation Plugin.

What is Outdoor Identities LLC's email format?

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Outdoor Identities LLC's email format typically follows the pattern of FirstML@fishouflage.com. Find more Outdoor Identities LLC email formats with LeadIQ.

When was Outdoor Identities LLC founded?

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Outdoor Identities LLC was founded in 2009.

Outdoor Identities LLC

Retail Apparel and FashionWisconsin, United States2-10 Employees

Fishouflage brand is centered around a collection of camouflage patterns featuring freshwater and saltwater fish in their native environment.  Founded in 2009 by Paul and Gary Bernegger, Fishouflage patterns are owned and managed by Outdoor Identities, LLC, a privately-held organization located in Hortonville, Wisconsin.

Fishouflage patterns are designed using cutting-edge underwater photography, proprietary digital rendering techniques and the latest in high definition imaging to achieve ultra-realistic aquatic patterns.  Fishouflage is currently available worldwide in a variety of species including Bass, Walleye, Redfish, Pike, Catfish, Crappie, Musky and European Carp.

In addition to licensing patented Fishouflage patterns to companies for decoration use in many industries, the Fishouflage brand also designs, manufactures and distributes its own apparel line available at outdoor retailers around the world as well as online and on Amazon.com.

Section iconCompany Overview

Headquarters
426 East Main Street Hortonville, Wisconsin 54944 United States
SIC Code
8742 - Management Consulting Services
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2009
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Outdoor Identities LLC's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Outdoor Identities LLC's revenue is estimated to be in the range of $1M

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