Outdoor Identities LLC

Retail Apparel and FashionWisconsin, United States2-10 Employees

Fishouflage brand is centered around a collection of camouflage patterns featuring freshwater and saltwater fish in their native environment.  Founded in 2009 by Paul and Gary Bernegger, Fishouflage patterns are owned and managed by Outdoor Identities, LLC, a privately-held organization located in Hortonville, Wisconsin.

Fishouflage patterns are designed using cutting-edge underwater photography, proprietary digital rendering techniques and the latest in high definition imaging to achieve ultra-realistic aquatic patterns.  Fishouflage is currently available worldwide in a variety of species including Bass, Walleye, Redfish, Pike, Catfish, Crappie, Musky and European Carp.

In addition to licensing patented Fishouflage patterns to companies for decoration use in many industries, the Fishouflage brand also designs, manufactures and distributes its own apparel line available at outdoor retailers around the world as well as online and on Amazon.com.

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