Insights

Media Expansion Outsider is a growing digital media and lifestyle company with a diverse output spanning entertainment, sports, and news, signaling opportunities to cross-sell sponsorships, branded content, and exclusive partnerships as they scale.

AI and Tech Recent launches such as Cody 1.0 and infrastructure enhancements (IAM roles, CloudFront KeyValueStore) indicate a strong tech-forward approach, suggesting partnerships around developer tools, AI integration, data solutions, and performance-focused ad tech.

Strategic Leadership Hiring a high-profile CEO with Barstool Sports experience in 2022 implies growth ambitions and potential for larger sponsorship deals, premium advertising packages, and more sophisticated monetization strategies.

Revenue Growth Reported revenue in the 1M–10M range, with a lean employee base, points to a startup-scale operation open to cost-efficient, performance-based marketing partnerships and co-branded product ventures.

Content Ecosystem Diversified content channels including Outsider channel, YouTube, and various social platforms create multiple touchpoints for advertisers; opportunities exist in multi-channel campaigns, video ad products, and influencer-led promotions.

Outsider Tech Stack

Outsider uses 8 technology products and services including Google Publisher Tag, Moat, Google Fonts API, and more. Explore Outsider's tech stack below.

  • Google Publisher Tag
    Advertising
  • Moat
    Analytics
  • Google Fonts API
    Font Scripts
  • Swiper
    Javascript Libraries
  • Google Pay
    Payment Processing
  • reCAPTCHA
    Security
  • Quantcast
    System Analytics & Monitoring
  • HTTP/3
    Web & Portal Technology

Media & News

Outsider's Email Address Formats

Outsider uses at least 1 format(s):
Outsider Email FormatsExamplePercentage
First.Last@outsider.comJohn.Doe@outsider.com
83%
First@outsider.comJohn@outsider.com
17%

Frequently Asked Questions

What is Outsider's official website and social media links?

Minus sign iconPlus sign icon
Outsider's official website is outsider.com and has social profiles on LinkedIn.

How much revenue does Outsider generate?

Minus sign iconPlus sign icon
As of July 2026, Outsider's annual revenue is estimated to be $1M - $10M.

What is Outsider's SIC code NAICS code?

Minus sign iconPlus sign icon
Outsider's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Outsider have currently?

Minus sign iconPlus sign icon
As of July 2026, Outsider has approximately 30 employees across 2 continents, including North AmericaEurope. Key team members include Chief Executive Officer: D. L.. Explore Outsider's employee directory with LeadIQ.

What industry does Outsider belong to?

Minus sign iconPlus sign icon
Outsider operates in the Retail industry.

What technology does Outsider use?

Minus sign iconPlus sign icon
Outsider's tech stack includes Google Publisher TagMoatGoogle Fonts APISwiperGoogle PayreCAPTCHAQuantcastHTTP/3.

What is Outsider's email format?

Minus sign iconPlus sign icon
Outsider's email format typically follows the pattern of First.Last@outsider.com. Find more Outsider email formats with LeadIQ.

When was Outsider founded?

Minus sign iconPlus sign icon
Outsider was founded in 2020.
Outsider logo

Outsider

RetailTennessee, United States11-50 Employees

Outsider is a retail-oriented media and lifestyle company based in Franklin, Tennessee, focusing on American culture through entertainment, sports, and news coverage as well as its own branded goods. The business serves readers and viewers with content and products that reflect authentic Americana, operating a digital presence at Outsider.com and across social platforms. With a small to mid-sized team, Outsider positions itself within the broader digital media and lifestyle segment, differentiating itself by combining editorial coverage with merchandise aligned to its cultural focus. A notable recent development is the rollout of Cody 1.0, an AI coding assistant announced in December 2023, reflecting ongoing product experimentation and expansion beyond traditional media offerings.

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
2020
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Outsider's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    Outsider's revenue is estimated to be in the range of $1M - $10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.