Insights

Global Licensing Expansion Overtime has secured exclusive licensing partnerships to expand the brand in Australia and New Zealand through Haven Licensing, signaling a strong regional sales opportunity for locally tailored IP, merchandise, and co-branded experiences. With a global fan base and partnerships with marquee leagues including the NFL and Olympic rights holders, this approach can drive regional sponsorships, retail collaborations, and media rights deals.

Premier Media Rights As a leading partner to major leagues and rights holders, Overtime produces over 150 original pieces weekly for hundreds of millions of followers. This scale enables packaged sponsorships, branded content series, and digital distribution deals across platforms targeting Gen Z fans, leveraging its content pipeline and cross league IP.

D2C Merch Growth The company operates e commerce through Shopify and can monetize its young fanbase with co branded apparel, limited edition drops, and athlete endorsed products, powered by Klaviyo for targeted CRM and campaigns.

Youth Talent Partnerships Overtime has funded expansion of elite high school leagues and runs talent development pipelines, creating sponsorship and partnership opportunities for youth leagues, camps, scholarships, events, and pathway programs in new markets to align brands with athlete development and next gen fans.

Tech Platform Capabilities With a modern tech stack and production distribution capabilities, Overtime can offer white label content platforms, turnkey production services, and activation solutions to other sports brands or leagues seeking scalable digital engagement and monetization.

Overtime Tech Stack

Overtime uses 8 technology products and services including Sony, Amazon Elastic Container Registry (ECR), Zendesk, and more. Explore Overtime's tech stack below.

  • Sony
    Audio, Video, Graphics
  • Amazon Elastic Container Registry (ECR)
    Containerization
  • Zendesk
    Documentation Tools
  • Vivenu
    E-commerce
  • Shopify
    E-commerce
  • Klaviyo
    Marketing Automation
  • TypeScript
    Programming Languages
  • Twitter
    Widgets

Overtime's Email Address Formats

Overtime uses at least 1 format(s):
Overtime Email FormatsExamplePercentage
First@itsovertime.comJohn@itsovertime.com
70%
First.Last@itsovertime.comJohn.Doe@itsovertime.com
26%
Last@itsovertime.comDoe@itsovertime.com
2%
Middle@itsovertime.comMichael@itsovertime.com
2%

Frequently Asked Questions

Where is Overtime's headquarters located?

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Overtime's main headquarters is located at 20 Jay Street Brooklyn, New York 11201 United States. The company has employees across 5 continents, including North AmericaEuropeSouth America.

What is Overtime's official website and social media links?

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Overtime's official website is itsovertime.com and has social profiles on LinkedInCrunchbase.

What is Overtime's NAICS code?

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Overtime's NAICS code is 7112 - Spectator Sports.

How many employees does Overtime have currently?

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As of May 2026, Overtime has approximately 669 employees across 5 continents, including North AmericaEuropeSouth America. Key team members include Chief Revenue Officer: R. C.Chief Growth Officer: T. W.Chief Operating Officer: J. F.. Explore Overtime's employee directory with LeadIQ.

What industry does Overtime belong to?

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Overtime operates in the Spectator Sports industry.

What technology does Overtime use?

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Overtime's tech stack includes SonyAmazon Elastic Container Registry (ECR)ZendeskVivenuShopifyKlaviyoTypeScriptTwitter.

What is Overtime's email format?

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Overtime's email format typically follows the pattern of First@itsovertime.com. Find more Overtime email formats with LeadIQ.

How much funding has Overtime raised to date?

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As of May 2026, Overtime has raised $100M in funding. The last funding round occurred on Aug 09, 2022 for $100M.

When was Overtime founded?

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Overtime was founded in 2016.

Overtime

Spectator SportsNew York, United States501-1000 Employees

Overtime is a spectator sports company headquartered at 20 Jay Street, Brooklyn, New York 11201, United States, with 501-1000 employees. It builds and operates digital sports leagues and produces original content, owning OTE and Overtime Select in basketball, OT7 in football, and OTX in boxing, while delivering more than 150 pieces of original sports content each week for a global audience exceeding 115 million followers. The company positions itself as a partner to major leagues and rights holders worldwide, including the NFL and NBC Sports for the Olympic Games, with a business model anchored in sponsorships, e-commerce, licensing, and media rights. Overtime has secured funding from leading investors and firms, including Liberty Media Corporation, Amazon, Andreessen Horowitz, Counterpoint Global, Sapphire Sport, and other industry figures, with five NBA team owners and over 6% of active NBA players among its investors. The organization operates as a digital sports media company focused on the next generation of athletes and fans, developing and distributing leagues, IP, and content to a global audience.

Section iconCompany Overview

Headquarters
20 Jay Street Brooklyn, New York 11201 United States
NAICS Code
7112 - Spectator Sports
Founded
2016
Employees
501-1000

Section iconFunding & Financials

  • $100M

    Overtime has raised a total of $100M of funding over 9 rounds. Their latest funding round was raised on Aug 09, 2022 in the amount of $100M.

  • $100M$250M

    Overtime's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M

    Overtime has raised a total of $100M of funding over 9 rounds. Their latest funding round was raised on Aug 09, 2022 in the amount of $100M.

  • $100M$250M

    Overtime's revenue is estimated to be in the range of $100M$250M

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