Insights

Strategic Partnerships Overtime has a broad network of high-profile investors and strategic partners including Liberty Media, Amazon, Andreessen Horowitz, Drake, and NBA/NFL stars. This presents cross-sell opportunities with sponsorships, licensing, and co-branded content deals, as well as potential introductions to rights holders and leagues for new media rights or product collaborations.

Global Licensing Expansion Recent licensing partnerships, such as Haven Licensing entering Australia and New Zealand, indicate a proactive path for international brand expansion. This creates sales opportunities for regional licensing agreements, localized merchandise, and event co-promotion across key markets with aligned rights holders and retailers.

Diverse Revenue Levers Overtime’s business model spans sponsorships, e-commerce, licensing, and media rights, supported by a substantial revenue range and a sizeable funding total. This signals openings for bundled sponsorship packages, performance-based media buys, exclusive product drops, and tailored content licensing deals with leagues and broadcasters.

Content Pipeline Scale Producing over 150 original sports pieces weekly for a global audience of over 115 million followers demonstrates strong content production capability. This can be monetized through premium content sponsorships, branded content campaigns, talent partnerships, and cross-platform distribution deals with sports networks and streaming services.

Talent and Sponsorship Web A notable roster of investor and athlete backers, including NBA/NFL stars and team owners, suggests opportunities for high-impact endorsements, co-branded campaigns, and strategic sponsorships that leverage athlete influence to unlock new markets, leagues, and e-commerce initiatives.

Similar companies to Overtime

Overtime Tech Stack

Overtime uses 8 technology products and services including Adobe Creative Cloud, Amazon Web Services, Amazon Simple Email Service, and more. Explore Overtime's tech stack below.

Overtime's Email Address Formats

Overtime uses at least 4 email formats:
Overtime Email FormatsExamplePercentage
First@itsovertime.comJohn@itsovertime.com
70%
First.Last@itsovertime.comJohn.Doe@itsovertime.com
26%
Last@itsovertime.comDoe@itsovertime.com
3%
Middle@itsovertime.comMichael@itsovertime.com
1%

Frequently Asked Questions

What is Overtime's official website and social media links?

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Overtime's official website is itsovertime.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Overtime generate?

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As of August 2026, Overtime's annual revenue is estimated to be $100M - $250M.

What is Overtime's SIC code and NAICS code?

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Overtime's SIC code is 7372 - Prepackaged Software and NAICS code is 7112 - Spectator Sports.

How many employees does Overtime have currently?

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As of August 2026, Overtime has approximately 660 employees across 5 continents, including North America, Europe and Asia. Key team members include Co-Founder: R. L., Director Of Merchandising: A. S. and Director, Talent & Recruiting: H. H. Explore Overtime's employee directory with LeadIQ.

What industry does Overtime belong to?

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Overtime operates in the Spectator Sports industry.

What technology does Overtime use?

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Overtime's tech stack includes Adobe Creative Cloud, Amazon Web Services, Amazon Simple Email Service, Google Workspace, ADP Workforce Now, Klaviyo, Notion and Zoom.

What is Overtime's email format?

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Overtime's email format typically follows the pattern of First@itsovertime.com. Find more Overtime email formats with LeadIQ.

How much funding has Overtime raised to date?

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As of August 2026, Overtime has raised $215M in funding. The last funding round occurred on Aug 09, 2022 for $100M.

When was Overtime founded?

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Overtime was founded in 2016.
Overtime logo

Overtime

Spectator SportsNew York, United States501-1000 Employees

Overtime is a spectator sports company headquartered at 20 Jay Street, Brooklyn, New York 11201, United States, with 501-1000 employees. It builds and operates digital sports leagues and produces original content, owning OTE and Overtime Select in basketball, OT7 in football, and OTX in boxing, while delivering more than 150 pieces of original sports content each week for a global audience exceeding 115 million followers. The company positions itself as a partner to major leagues and rights holders worldwide, including the NFL and NBC Sports for the Olympic Games, with a business model anchored in sponsorships, e-commerce, licensing, and media rights. Overtime has secured funding from leading investors and firms, including Liberty Media Corporation, Amazon, Andreessen Horowitz, Counterpoint Global, Sapphire Sport, and other industry figures, with five NBA team owners and over 6% of active NBA players among its investors. The organization operates as a digital sports media company focused on the next generation of athletes and fans, developing and distributing leagues, IP, and content to a global audience.

Section iconCompany Overview

SIC Code
7372 - Prepackaged Software
NAICS Code
7112 - Spectator Sports
Founded
2016
Employees
501-1000

Section iconFunding & Financials

  • $215M

    Overtime has raised a total of $215M of funding over 9 rounds. Their latest funding round was raised on Aug 09, 2022 in the amount of $100M as a Series D.

  • $100M - $250M

    Overtime's revenue is estimated to be in the range of $100M - $250M

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