Acquisition leverage P2Sample was acquired by Cint in 2019, suggesting potential to upsell under a larger platform, integrate cross-sell opportunities, and leverage Cint’s broader client base for expanded sampling solutions.

DIY and automation Historically strong in DIY sample management with P2Solo and automated solutions, presenting a sales angle to offer self-serve panel management, automation tooling, and API-enabled workflows to modernize client sourcing.

AI powered targeting With P2Perform and AI-powered technology introduced to improve targeting and reduce churn, there is an opportunity to position enhanced respondent quality and cost efficiency to mid to large market research teams seeking higher ROI.

Growth and scale Recognized on Deloitte’s Technology Fast 500 and a focus on scalable programmatic sampling indicates potential for selling larger-scale, enterprise-grade solutions to firms seeking rapid expansion of respondent pools.

Partnership and influence Past collaborations such as WIRe demonstrate openness to partnerships, suggesting potential for co-marketing, advisory roles, and joint ventures to access new segments like women in research and diverse respondent communities.