Inclusive sizing Opportunity to expand wholesale and private label partnerships around inclusive sizing and fit expertise, leveraging Parfait’s A-K cups and XS-4XL bottoms to appeal to retailers targeting full figure and petite customers.

Celebrity & press Leverage the brand’s press and celebrity associations for co-branded campaigns, influencer collaborations, and premium retail displays to drive demand and footfall at partner stores.

Nursing range Capitalize on the recent Nursing Bra launch to target maternity and healthcare-focused retailers, women’s specialty stores, and e-commerce platforms seeking practical, supportive lingerie extensions.

Multi-channel Strengthen omnichannel offers by integrating Amplitude, Clarity analytics, Shopify and WooCommerce data to optimize digital marketing, segmentation, and conversion strategies for partner retailers.

Mid-tier growth Position Parfait as a scalable, mid-market brand with revenue in the tens of millions and a lean team, presenting a compelling value proposition for distribution deals, private label opportunities, and regional expansions.