SMB Market Focus Passkey Technology specializes in providing IT consulting and support services tailored to small and medium-sized businesses, indicating a strong alignment with organizations seeking cost-effective and reliable IT solutions.

Microsoft 365 Expertise With a focus on Microsoft 365 and related support services, there are significant opportunities to upsell integrated cloud solutions, security enhancements, and compliance services to existing clients leveraging Microsoft products.

Expanding Client Base Serving a regional market in the Twin Cities with a growing revenue base between 10 million and 25 million USD suggests potential to expand services to nearby businesses or industries within the tech ecosystem.

Technology Stack Synergy Utilizing tools like VMware, Google Analytics, and Intune indicates a tech-savvy customer base; offering tailored security, monitoring, and cloud migration services could appeal strongly to this base.

Competitive Positioning Compared to mid-sized competitors with larger staffs and revenues, Passkey's boutique approach and personalized support positions it well for clients valuing flexibility and dedicated service, providing cross-selling and premium support opportunities.