Market Position Passkey Technology is positioned as a specialized provider of IT services and Microsoft 365 solutions for small to medium-sized businesses in the Twin Cities, offering comprehensive support including security, disaster recovery, and cloud services, which suggests opportunities to expand service offerings or target similar regional clients.

Growth Opportunity With revenue estimates ranging from 10 to 25 million dollars and a team of 11 to 50 employees, Passkey has potential for scaling its operations and client base, especially in the niche of trusted IT support providers for SMBs seeking reliable, around-the-clock service.

Technology Stack Utilizing advanced tools such as VMware, Microsoft Intune, and Google APIs indicates a strong technical foundation; sales efforts could focus on enterprises or SMBs looking for integrated IT management and security solutions leveraging similar technologies.

Competitive Landscape Compared to similar companies with comparable revenue but smaller teams, Passkey can highlight its local expertise and personalization as differentiators, appealing to clients seeking tailored IT consulting and support services.

Client Expansion Given the company’s specialization in supporting SMBs with critical IT functions, there is a sales opportunity to acquire new clients in the regional market or industry sectors that are increasingly reliant on cloud services, security, and disaster recovery solutions.