Insights

Holistic Shopper Insights Path to Purchase Institute provides a holistic view of the shopper journey, covering in-store and digital components. This unique approach can be leveraged to offer tailored solutions to consumer brand marketers and retailers looking to optimize their strategies across multiple touchpoints.

Award-Winning Content P2PI's recognition in the Full Issue, B2B, Retail category highlights the quality and relevance of its content. Sales teams can use this achievement to showcase the thought leadership and industry recognition associated with partnering with Path to Purchase Institute.

Strategic Partnership Expansion The recent hiring of Select by P2PI indicates a strategic move towards expanding capabilities. This partnership presents an opportunity for sales development representatives to explore new synergies and offerings that may arise from this collaboration, potentially opening doors to new client segments.

Tech-Driven Solutions With a tech stack including platforms like HubSpot Analytics, Shopify, and Oracle, Path to Purchase Institute emphasizes technology in driving success for its executive audience. Sales professionals can position P2PI as a tech-savvy partner capable of delivering innovative solutions aligned with the latest industry trends.

Niche Market Differentiation Amidst similar market research companies, P2PI stands out with its focused areas of expertise such as in-store experience, retail media, and insights/analytics. This specialization provides a unique selling proposition for sales teams to target clients looking for tailored market research solutions in specific domains.

Path to Purchase Institute Tech Stack

Path to Purchase Institute uses 8 technology products and services including HubSpot Analytics, jsDelivr, Shopify, and more. Explore Path to Purchase Institute's tech stack below.

  • HubSpot Analytics
    Analytics
  • jsDelivr
    Content Delivery Network
  • Shopify
    E-commerce
  • Oracle
    Enterprise
  • Font Awesome
    Font Scripts
  • web-vitals
    Javascript Libraries
  • ZoomInfo
    Lead Generation
  • UPS
    Transportation And Fleet Management

Path to Purchase Institute's Email Address Formats

Path to Purchase Institute uses at least 2 format(s):
Path to Purchase Institute Email FormatsExamplePercentage
FLast@p2pi.orgJDoe@p2pi.org
100%

Frequently Asked Questions

Where is Path to Purchase Institute's headquarters located?

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Path to Purchase Institute's main headquarters is located at 8550 W Bryn Mawr Ave Ste 200 Chicago, IL 60631 US. The company has employees across 2 continents, including North AmericaAsia.

What is Path to Purchase Institute's phone number?

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You can contact Path to Purchase Institute's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Path to Purchase Institute's official website and social media links?

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Path to Purchase Institute's official website is p2pi.com and has social profiles on LinkedIn.

How much revenue does Path to Purchase Institute generate?

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As of December 2024, Path to Purchase Institute's annual revenue reached $7.5M.

What is Path to Purchase Institute's NAICS code?

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Path to Purchase Institute's NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does Path to Purchase Institute have currently?

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As of December 2024, Path to Purchase Institute has approximately 35 employees across 2 continents, including North AmericaAsia. Key team members include Chief Operating Officer: C. S.Owner: D. B.President: J. S.. Explore Path to Purchase Institute's employee directory with LeadIQ.

What industry does Path to Purchase Institute belong to?

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Path to Purchase Institute operates in the Market Research industry.

What technology does Path to Purchase Institute use?

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Path to Purchase Institute's tech stack includes HubSpot AnalyticsjsDelivrShopifyOracleFont Awesomeweb-vitalsZoomInfoUPS.

What is Path to Purchase Institute's email format?

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Path to Purchase Institute's email format typically follows the pattern of . Find more Path to Purchase Institute email formats with LeadIQ.

When was Path to Purchase Institute founded?

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Path to Purchase Institute was founded in 2003.
Path to Purchase Institute

Path to Purchase Institute

Market ResearchIllinois, United States11-50 Employees

The Path to Purchase Institute (P2PI) offers consumer product marketing executives and brand managers a holistic, 360-degree view of the shopper journey. Covering all components of the omnichannel path to purchase — from in-store to digital — P2PI combines insights, research and inspiration to drive success and innovation for our executive audience. Tracking trends, spotlighting best practices and sharing the tools for success, P2PI is committed to serving the needs of consumer brand marketers, retailers, agencies and solution providers in the quickly evolving realm of commerce marketing. Our areas of focus include in-store experience/activations, digital commerce, retail media, brand marketing, consumer trends/shopper behavior, insights and analytics.

Section iconCompany Overview

Headquarters
8550 W Bryn Mawr Ave Ste 200 Chicago, IL 60631 US
Phone number
Website
p2pi.com
NAICS Code
54191 - Marketing Research and Public Opinion Polling
Founded
2003
Employees
11-50

Section iconFunding & Financials

  • $10M

    Path to Purchase Institute's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    Path to Purchase Institute's revenue is in the range of $10M

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