Specialized Market Focus PC Wholesale operates in the niche market of Cisco and Sun Microsystems hardware upgrades, presenting opportunities to target network administrators and IT infrastructure managers seeking reliable and cost-effective upgrade solutions.

Growing Small Business With an employee base of 11-50 and revenue between 1 million and 10 million dollars, PC Wholesale is positioned as a growth-oriented supplier, offering tailored upselling opportunities for clients expanding their network infrastructure.

Competitive Pricing Strategy The company's emphasis on providing 'unbelievable quality' at 'unbeatable prices' suggests strong value propositions, appealing to price-sensitive IT departments and small to medium enterprises looking for affordable upgrade options.

Technological Presence Utilizing a digital stack with Google AdSense, Crazy Egg, and WordPress, PC Wholesale demonstrates an active online marketing and engagement strategy, indicating potential for targeted outreach and personalized sales campaigns.

Market Expansion Potential Given its focus on essential network hardware components and partnerships with major vendors, there are opportunities to expand into related networking supplies and services, addressing increasing demand for network modernization and upgrades.