Expanding Product Line Perfect Snacks is actively launching new products such as the Perfect Impostor campaign and the Perfect Kids refrigerated snack bar, indicating a focus on product innovation and catering to different consumer segments, which presents opportunities to develop complementary product offerings and targeted marketing partnerships.

Strong Retail Presence With products available in over 35,000 retail locations nationwide, including major chains like Whole Foods, Target, and Costco, there is significant scope for expanding distribution, securing dedicated in-store promotions, and partnering with additional retail channels to increase market penetration.

Health-Conscious Consumer Base Perfect Snacks emphasizes high-protein, gluten-free, non-GMO, and low GI products, aligning with growing consumer demand for health-focused snacks, which suggests opportunities to target health and wellness-focused marketing campaigns and develop strategic collaborations with fitness and nutrition brands.

Innovative Marketing Strategies Recent campaigns such as the launch of the Perfect Impostor and the first-ever Out-Of-Home advertising efforts reflect an openness to innovative marketing approaches, providing avenues for creative brand collaborations, influencer partnerships, and experiential marketing initiatives to boost brand awareness.

Growth through Acquisition Mondelez’s majority interest acquisition in 2019 indicates strong investor interest and potential for future growth, creating opportunities to position new product lines and marketing initiatives to attract larger retail and wholesale clients, leveraging the company's established presence and recent brand activities.