Product Innovation Opportunities Personify has recently launched a suite of innovative products including the A2Z Event Sales Engine and a reimagined mobile app, highlighting a focus on enhancing event sales, sponsorship management, and on-site engagement. This presents an opportunity to promote complementary services or upgrades to organizations seeking integrated event solutions.

Targeting Associations and Nonprofits With a strong emphasis on supporting associations, nonprofits, and membership organizations through platforms like WildApricot and ThreeSixty, there is potential to tailor products or add-on services that further streamline membership management, digital experiences, and operational efficiency.

Expanding Digital and Mobile Solutions The recent emphasis on digital experience redesigns and mobile app developments indicates a demand for advanced, user-friendly digital tools. Sales strategies could focus on offering customization, integration, and ongoing support for organizations looking to modernize their event and membership platforms.

Strategic Partnership Leverage Personify’s collaborations with industry partners and participation in events like the A2Z Event Professionals Awards position it as a leader in the industry. This opens avenues for co-marketing, joint offerings, or partnership-driven sales campaigns to expand reach within the association and event management sectors.

Financial Growth and Market Presence With a revenue range between 1 billion and 10 billion and a sizable employee base, Personify presents a credible platform for large-scale enterprise solutions. There is a significant opportunity to upsell enterprise-grade modules, integrations, or tailored services to their extensive client base across North America.