Insights

Market Leadership Pet Circle is Australia's largest online pet retailer with a loyal customer base of over 700,000 pet owners, indicating significant market penetration and opportunities for expanding product offerings or premium services tailored to frequent pet consumers.

Growth Potential Having secured $125 million in funding and experienced rapid leadership changes, Pet Circle is positioned for aggressive growth and investment in innovative marketing campaigns, presenting opportunities to introduce new product lines or digital marketing solutions.

Strategic Collaborations Recent partnerships with Warner Bros. Discovery and sponsorship of major events suggest an openness to co-branded campaigns, creating avenues to propose targeted brand partnerships, exclusive product launches, or themed promotional campaigns.

Technology Adoption With a diverse tech stack including Kubernetes, Google Marketing Platform, and HTTP/3, Pet Circle prioritizes cutting-edge technology, making it an ideal partner for advanced eCommerce enhancements, analytics solutions, or digital infrastructure services.

Customer Experience Focus The appointment of a new Chief Customer Strategy Officer highlights a focus on enhancing customer experience, opening opportunities for customer engagement tools, loyalty programs, and personalized marketing solutions.

Pet Circle Tech Stack

Pet Circle uses 8 technology products and services including Linkedin Insight Tag, Google Marketing Platform, Varnish, and more. Explore Pet Circle's tech stack below.

  • Linkedin Insight Tag
    Analytics
  • Google Marketing Platform
    Analytics
  • Varnish
    Caching
  • GitHub
    Communication And Collaboration
  • Kubernetes
    Containerization
  • jQuery
    Javascript Libraries
  • Gladly
    Live Chat
  • HTTP/3
    Web & Portal Technology

Media & News

Pet Circle's Email Address Formats

Pet Circle uses at least 1 format(s):
Pet Circle Email FormatsExamplePercentage
First.Last@petcircle.com.auJohn.Doe@petcircle.com.au
97%
First.Middle@petcircle.com.auJohn.Michael@petcircle.com.au
2%
Last@petcircle.com.auDoe@petcircle.com.au
1%

Frequently Asked Questions

Where is Pet Circle's headquarters located?

Minus sign iconPlus sign icon
Pet Circle's main headquarters is located at 9 Castlereagh Street Sydney, New South Wales 2000 Australia. The company has employees across 6 continents, including OceaniaAsiaNorth America.

What is Pet Circle's phone number?

Minus sign iconPlus sign icon
You can contact Pet Circle's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Pet Circle's official website and social media links?

Minus sign iconPlus sign icon
Pet Circle's official website is petcircle.com.au and has social profiles on LinkedInCrunchbase.

What is Pet Circle's SIC code NAICS code?

Minus sign iconPlus sign icon
Pet Circle's SIC code is 5149 - Groceries and Related Products, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Pet Circle have currently?

Minus sign iconPlus sign icon
As of April 2026, Pet Circle has approximately 357 employees across 6 continents, including OceaniaAsiaNorth America. Key team members include Chief Executive Officer: A. V.Chief Financial Officer: C. E.Chief Commercial Officer: J. H.. Explore Pet Circle's employee directory with LeadIQ.

What industry does Pet Circle belong to?

Minus sign iconPlus sign icon
Pet Circle operates in the Retail industry.

What technology does Pet Circle use?

Minus sign iconPlus sign icon
Pet Circle's tech stack includes Linkedin Insight TagGoogle Marketing PlatformVarnishGitHubKubernetesjQueryGladlyHTTP/3.

What is Pet Circle's email format?

Minus sign iconPlus sign icon
Pet Circle's email format typically follows the pattern of First.Last@petcircle.com.au. Find more Pet Circle email formats with LeadIQ.

How much funding has Pet Circle raised to date?

Minus sign iconPlus sign icon
As of April 2026, Pet Circle has raised $125M in funding. The last funding round occurred on Dec 07, 2021 for $125M.

When was Pet Circle founded?

Minus sign iconPlus sign icon
Pet Circle was founded in 2011.

Pet Circle

RetailNew South Wales, Australia201-500 Employees

Since we were founded in 2011, Pet Circle’s aim has been simple; to provide our community of loving pet parents with all of their pet needs, from the comfort of their own homes. We are a true specialist for everything ‘pet’ because we believe pets deserve better.

Fast forward fifteen years and today we support over 700,000 loyal customers with a better range, better price and better experience.

We have over 500 team members and we are a fast-growing leader in the Australian eCommerce space. We're also incredibly proud to be Australia’s largest online pet retailer.

Section iconCompany Overview

Headquarters
9 Castlereagh Street Sydney, New South Wales 2000 Australia
Phone number
SIC Code
5149 - Groceries and Related Products, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
2011
Employees
201-500

Section iconFunding & Financials

  • $125M

    Pet Circle has raised a total of $125M of funding over 3 rounds. Their latest funding round was raised on Dec 07, 2021 in the amount of $125M.

Section iconFunding & Financials

  • $125M

    Pet Circle has raised a total of $125M of funding over 3 rounds. Their latest funding round was raised on Dec 07, 2021 in the amount of $125M.

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.