Growth through Acquisition Peterson Technology Group recently acquired Cobalt IT Inc., indicating an active expansion strategy that creates cross-selling opportunities for complementary managed IT services and solutions in new regional markets.

Market Niche Focus With a strong reputation for affordable, tailored IT solutions, there is potential to target small to mid-sized businesses seeking reliable managed services, especially those looking for cost-effective, comprehensive IT support.

Service Portfolio Expansion The company's expertise in areas such as cloud services, disaster recovery, and virtualization offers multiple diversification pathways for clients seeking to modernize and secure their IT infrastructure.

Local and Regional Targeting Based in Madison, Wisconsin with recent expansion activities, there are sales opportunities targeting local businesses as well as broader regional companies, leveraging the company's regional presence and reputation.

Technology Adoption Utilizing an array of popular tech tools and security measures, Peterson Technology Group positions itself to accommodate clients interested in secure, scalable, and innovative IT solutions, facilitating upselling of advanced managed services.