Recent Expansion The acquisition of Cobalt IT Inc. in April 2025 indicates aggressive growth strategy and an expanding customer base, providing opportunities to cross-sell and upsell IT managed services to new clients acquired through this strategic move.

Small Business Focus With a revenue range of up to 1 million dollars and a dedicated team of 2 to 10 employees, Peterson Technology Group is well-positioned to serve small to medium-sized businesses seeking affordable, tailored IT solutions, making targeted outreach highly effective.

Service Differentiation Specializing in fully-managed IT services with offerings such as 24/7 support, backup, cloud, and virtualization, the company can appeal to prospective clients needing comprehensive IT support that minimizes operational disruptions.

Market Positioning Operating within a competitive landscape with companies like Pax8 and Ingram Micro, Peterson Technology Group can differentiate by emphasizing its personalized, expert-driven approach and rapid growth through acquisitions to attract clients seeking dedicated local or regional IT services.

Technological Infrastructure The company's use of advanced tools such as Microsoft Clarity, WP Rocket, and SEO frameworks indicates a strong online presence and digital marketing capability, which can be leveraged to generate inbound leads and engage prospective clients through a robust digital strategy.