Growth momentum The 20 MSP is expanding through acquisitions, notably acquiring Cobalt IT, and has been recognized as a finalist in the 2026 Best of the Channel Awards, signaling momentum that sales efforts can leverage to cross-sell managed services, compliance, and risk solutions to new and existing clients.

Compliance focus Recent leadership hire of a General Manager for Compliance and Risk Services indicates a strategic emphasis on governance, risk management, and regulatory compliance, presenting an opportunity to offer enhanced security, data protection, and HIPAA/PCI-DSS style offerings to mid-market organizations.

Enterprise readiness Despite a small employee base, The 20 MSP presents itself with scalable, fully managed IT services and 24/7 monitoring, suggesting potential for upsell to larger businesses seeking reliable outsourcing partners and round-the-clock support as they scale.

Award credibility Being named a finalist for CRN Best of the Channel Awards provides market validation that can be leveraged in outreach to mid-market companies seeking trusted MSP relationships for managed services, cloud, and security posture improvements.

Strategic partnerships Tech stack and channel-oriented positioning, along with a networked approach to leveraging hundreds of IT companies, opens doors for co-selling opportunities, referral programs, and integration partnerships with complementary vendors to expand service offerings.