Leading OOH Pikasso operates as a top-tier Out-of-Home provider across multiple regions (Levant, North Africa, West Africa, Caucasus) with a large footprint of over 13,000 advertising faces and 450 digital screens, indicating strong cross-market reach for campaigns seeking broad geographic coverage.

Digital & DOOH Significant emphasis on digital and innovative formats (digital screens, large format, transport, malls, urban furniture) presents opportunities to upsell programmatic or dynamic creative campaigns and advanced audience targeting to advertisers seeking real-time engagement.

Measurement Partners Recent adoption of real-time audience measurement via IPSOS Streach in Jordan signals openness to data-driven planning, enabling sales conversations around measurable ROI, attribution, and credibility with brands demanding proof of reach and impact.

Leadership Momentum High-profile leadership recognition, including a Lifetime Achievement Award for the Chairman & CEO, alongside strategic leadership changes, can be leveraged to position Pikasso as a stable, growth-oriented partner with strong industry credibility.

Expansion & Innovation Continued product launches (Milano digital screens, Curved Central Atrium Screen) and new market activity demonstrate a fast-paced innovation pipeline, offering sales opportunities to brands launching new campaigns or expanding into untapped markets.