Innovative Connected Solutions VMO's recent launch of Dimensions and the market-first programmatic outdoor solution demonstrates a focus on high-impact, data-driven advertising formats. This approach offers opportunities to target clients seeking innovative, measurable outdoor campaigns integrated with social media content.
Growth in New Markets The expansion of VMO's outdoor network in New Zealand with new large-format screens presents opportunities to attract brands looking to enhance their presence across Australia and New Zealand with localized, high-visibility advertising placements.
Strategic Partnerships Partnerships with Nova and collaborations with fitness brands like Goodlife and Fitness First showcase VMO’s capacity to leverage cross-promotional campaigns. This creates potential for co-branded advertising initiatives targeting health-conscious audiences.
Data-Driven Targeting VMO's emphasis on solutions powered by data enables targeted advertising for brands aiming to improve campaign relevance. Sales prospects include clients wanting precise audience reach and performance metrics for their outdoor advertising.
Industry Recognition & Engagement Initiatives like the Ultimate Media Champion promoting health and wellness position VMO as an engaged industry player, opening doors for brands aligned with wellness, corporate social responsibility, and innovative marketing collaborations.