Natural, clean products PiperWai focuses on all-natural body care products free of harmful chemicals and toxins, catering to the growing consumer demand for clean beauty solutions. Highlighting the benefits of PiperWai's natural deodorants as a healthier alternative to conventional products could resonate well with health-conscious consumers seeking safer personal care options.

Expanding product line With the recent launch of the stick applicator, PiperWai demonstrates an interest in expanding its product offerings and enhancing user convenience. Capitalizing on this momentum, sales strategies could focus on promoting the new applicator and showcasing the brand's commitment to innovation in the natural personal care space.

Targeting sensitive skin PiperWai's natural deodorant is suitable for individuals with sensitive skin, making it a compelling sales proposition for customers looking for gentle yet effective solutions. Emphasizing the product's skin-friendly ingredients and suitability for post-shaving application could appeal to those seeking non-irritating deodorant options.

Marketing post-Shark Tank success Following its appearance on Shark Tank and subsequent packaging redesign, PiperWai has experienced increased visibility and brand recognition. Leveraging this success story in sales pitches and marketing campaigns can help position the brand as a trusted and reputable choice within the natural deodorant market, attracting customers who value authenticity and quality.

Competing with established brands In a market populated by well-known personal care brands like Secret, Tom's of Maine, and Native, PiperWai's unique selling points, such as its natural formulation and sensitivity to consumer preferences for clean beauty, can be leveraged to carve out a competitive edge. By highlighting points of differentiation and emphasizing the brand's commitment to quality, sales efforts can target customers seeking alternatives to mainstream deodorant options.