Market Expansion Potential Planday supports over 400,000 users across Europe, Australia, and the US, indicating a strong international presence and opportunity to expand its customer base in regions with growing workforce management needs.

Growing Customer Base With recent acquisition by Xero and partnerships with major retailers like Metro Group, Planday is positioned to attract small and medium-sized businesses looking for integrated, scalable scheduling solutions.

Differentiated Offerings Planday’s focus on employee morale and productivity, exemplified by initiatives like The Handbook to Happiness, creates opportunities for upselling additional employee engagement and wellbeing tools.

Technology Integration Utilizing a scalable tech ecosystem with open API, cloud infrastructure, and mobile compatibility, Planday appeals to modern businesses seeking flexible, integratable workforce management solutions.

Financial Growth With revenues between 10M and 25M and significant funding of 41M, Planday has financial backing to invest in product development and sales expansion, making it a promising target for further B2B sales initiatives.