Strategic Acquisition PurelyHR was acquired by Sherweb, a global cloud solutions provider, in October 2020. This acquisition can be leveraged to explore cross-selling opportunities with existing Sherweb clients who might benefit from PurelyHR's HR management software solutions.

Product Expansion With the recent launch of Performance™ module in 2019, PurelyHR has expanded its product offerings. Sales development representatives can target existing customers who use PurelyHR's Time-Off Manager to upsell them on the new Performance™ module to enhance their HR management capabilities.

Technology Integration PurelyHR's tech stack includes various tools like Facebook Pixel and Microsoft Clarity. Highlighting these integrations can appeal to tech-forward companies looking for HR solutions that seamlessly integrate with their existing tech infrastructure, presenting a strong sales proposition.

Market Positioning PurelyHR prides itself on being the ultimate solution for leave management and beyond, offering robust HR software for small and mid-sized businesses. Sales professionals can leverage this positioning to target companies looking to streamline their HR processes and improve efficiency.

Competitive Landscape Identifying similar companies like Shiftboard, ZoomShift, and When I Work, and understanding their employee size and revenue can help in formulating targeted sales strategies to position PurelyHR competitively in the market. Highlighting PurelyHR's strengths against competitors can be a key selling point.