Market Leadership With leadership in shift-based workforce management and an all-in-one platform (scheduling, time tracking, and communication), When I Work is trusted by more than 200,000 workplaces. This broad base creates strong upsell opportunities to small and mid-sized businesses seeking an integrated solution across industries that rely on shift-based staffing.

Integrations Potential Existing tech partnerships, including HubSpot and Atlassian, provide a ready path for deeper CRM, HRIS, and payroll integrations that shorten time-to-value and support broader adoption in mid-market accounts.

Leadership Momentum A new CEO appointed in 2024 and a recent Chief Product Officer appointment signal a strategic refresh, potentially opening doors for a refreshed enterprise sales motion, executive sponsorship, and roadmap-aligned partnerships.

Financial Backing Healthy revenue scale combined with substantial funding underpins longer-term customer commitments and the ability to invest in onboarding, security, and compliance—key factors for mid-market and enterprise deals.

Brand Credibility Recognition as a market leader and a Stevie Awards finalist, along with high customer adoption, provides credible references and ROI stories to accelerate procurement discussions and shorten sales cycles.