Insights

Licensing expansion PlayMonster is actively expanding licensing partnerships, including Pudgy Penguins as an official party games licensee, indicating opportunities to propose co-branded or character-driven party games and cross-promotions with licensed IPs.

New product momentum Ongoing release cadence in 2026 with new titles like Rump Race and Never Have I Ever Love Island, plus retro-modern hacky sack lines, suggesting replenishment needs for distributors and retailers and potential cross-sell of accessory lines.

Spirograph legacy Continued growth around SPIROGRAPH since the Hasbro license acquisition, including electronic expansions, signaling room to upsell related accessories, bundles, and digital-physical play experiences.

Award and exposure Out-of-the-Box award for innovative booth design at Toy Fair enhances brand credibility; leverage trade show success for retailer pitches, demos, and premium shelf placements.

Mid-market potential Headcount and revenue positioning place PlayMonster in the mid-market segment with peers like Educational Insights and Fat Brain Toys; target mid-tier retailers, regional chains, and online marketplaces seeking diverse, value-driven family games.

PlayMonster Tech Stack

PlayMonster uses 8 technology products and services including Criteo, Adobe Creative Cloud, Amazon Web Services, and more. Explore PlayMonster's tech stack below.

Media & News

PlayMonster's Email Address Formats

PlayMonster uses at least 1 format(s):
PlayMonster Email FormatsExamplePercentage
First.Last@playmonster.comJohn.Doe@playmonster.com
58%
FirstL@playmonster.comJohnD@playmonster.com
39%
FLast@playmonster.comJDoe@playmonster.com
2%
Last@playmonster.comDoe@playmonster.com
1%

Frequently Asked Questions

What is PlayMonster's phone number?

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You can contact PlayMonster's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is PlayMonster's official website and social media links?

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PlayMonster's official website is playmonster.com and has social profiles on LinkedInCrunchbase.

How much revenue does PlayMonster generate?

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As of August 2026, PlayMonster's annual revenue is estimated to be $25M - $50M.

What is PlayMonster's SIC code NAICS code?

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PlayMonster's SIC code is 3499 - Fabricated Metal Products, Not Elsewhere Classified NAICS code is 31-33 - Manufacturing.

How many employees does PlayMonster have currently?

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As of August 2026, PlayMonster has approximately 62 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: D. H.Chief Executive Officer: J. H.Chief People Officer: A. G.. Explore PlayMonster's employee directory with LeadIQ.

What industry does PlayMonster belong to?

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PlayMonster operates in the Manufacturing industry.

What technology does PlayMonster use?

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PlayMonster's tech stack includes CriteoAdobe Creative CloudAmazon Web ServicesWordPressWooCommerceMailchimpMimecastNew Relic.

What is PlayMonster's email format?

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PlayMonster's email format typically follows the pattern of First.Last@playmonster.com. Find more PlayMonster email formats with LeadIQ.

How much funding has PlayMonster raised to date?

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As of August 2026, PlayMonster has raised $24M in funding. The last funding round occurred on Dec 07, 2016 for $24M.

When was PlayMonster founded?

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PlayMonster was founded in 1985.
PlayMonster logo

PlayMonster

ManufacturingWisconsin, United States51-200 Employees

PlayMonster is a mid-sized international manufacturer of toys and games that designs, produces, and markets a diverse range of play-based products, including games, crafts, and activities. Its catalog features widely recognized titles and brands such as Yeti in My Spaghetti, Spirograph, Colorforms, Five Crowns, Koosh, and the Ann Williams Group lines like Loopdedoo and Craft-tastic. Headquartered in Beloit, Wisconsin, the company serves a global market, connecting its products with families and casual gamers across regions.

In 2026, PlayMonster announced a licensing partnership with Pudgy Penguins to develop party games under that character universe. The company operates within the manufacturing segment of the toy and game industry with a diversified portfolio designed to appeal to a broad audience through both traditional and licensed properties.

Section iconCompany Overview

Phone number
SIC Code
3499 - Fabricated Metal Products, Not Elsewhere Classified
NAICS Code
31-33 - Manufacturing
Founded
1985
Employees
51-200

Section iconFunding & Financials

  • $24M

    PlayMonster has raised a total of $24M of funding over 1 rounds. Their latest funding round was raised on Dec 07, 2016 in the amount of $24Mas a debt_financing.

  • $25M - $50M

    PlayMonster's revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $24M

    PlayMonster has raised a total of $24M of funding over 1 rounds. Their latest funding round was raised on Dec 07, 2016 in the amount of $24Mas a debt_financing.

  • $25M - $50M

    PlayMonster's revenue is estimated to be in the range of $25M - $50M

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