Plaza Research
Market ResearchNew Jersey, United States201-500 Employees
Plaza Research is a market research firm headquartered in Tenafly, New Jersey, operating a nationwide network of field facilities that supports qualitative studies and participant recruitment. It serves business-to-business and consumer research across sectors including technology and healthcare, handling recruitment and related logistics to streamline fieldwork. The company uses a multi-layer recruitment process complemented by an in-house interviewing system to access large databases securely and efficiently. As a mid-sized organization, it maintains a substantial staff to manage these operations. Its clients are researchers and organizations seeking multi-market studies, who benefit from coordinating recruiting, updates, and travel or catering arrangements from a single point of contact. The network model is designed to simplify administration across multiple markets, tying together dispersed locations through a centralized communications infrastructure to ensure consistent execution.