Diverse Product Portfolio Plum Deluxe Tea offers over 150 varieties of gourmet loose leaf tea flavors, providing a wide range of options to cater to various tastes and preferences.

Focused Market Niche With a focus on curated collections of sweets and accessories alongside tea products, Plum Deluxe Tea caters to a niche market segment seeking a complete and thoughtful tea experience.

Technology Integration for Customer Engagement Utilizing tech tools like Google Analytics, WordPress, and Mautic, Plum Deluxe Tea can enhance customer engagement and personalize marketing strategies for targeted sales efforts.

Scaling Opportunities While currently a smaller business with 11-50 employees, Plum Deluxe Tea's revenue potential indicates room for growth and scalability, presenting opportunities for increased sales expansion.

Competitive Positioning Strategy By differentiating its offerings from larger competitors like DAVIDsTEA and Teavana through unique product selections and a focus on artisanal quality, Plum Deluxe Tea can attract customers looking for specialty teas.