PONY

Retail Apparel and FashionŌsaka, Japan51-200 Employees

PONY is a retail apparel and fashion brand with roots tracing back to Manhattan in 1972. It was founded by Roberto Muller, a Uruguayan-born entrepreneur, who aimed to reshape the sneaker category by aligning elite athletes with New York's counterculture. The brand emphasizes honesty, integrity, and authenticity and is associated with the ethos of a city that never yields. 

Today, PONY is based in Minato Ward, Osaka, Japan, and operates in the retail apparel and fashion industry. Historically, the brand reached a wide international audience, with products sold in more than 100 countries and endorsed by prominent athletes. Its current approach includes collaborations and connections that draw on its original ethos while engaging new creative entrepreneurs.

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