Custom teamwear Pop Tops Sportswear manufactures custom athletic uniforms and spirit apparel, offering in-house cut and sew, sublimation, screenprinting, embroidery, and lettering. Opportunity: pitch comprehensive in-house manufacturing for schools, leagues, and corporate programs to streamline procurement and ensure consistent branding.

Direct to organizations The company sells directly to schools, leagues, teams, and corporations, including ACHA, NCAA, high schools, prep schools, and youth leagues. Opportunity: target athletic departments, booster clubs, and corporate wellness or sponsorship programs with bundled uniform and promotional apparel solutions.

Workwear expansion In addition to team uniforms, Pop Tops has a workwear division focused on corporate uniform and apparel programs. Opportunity: cross-sell to corporate clients seeking branded workwear, safety apparel, and employee apparel programs with consistent branding across events and operations.

Operations scale fit Opportunity: position as a scalable supplier capable of handling mid-sized orders for schools and leagues, offering flexible MOQs, faster turnarounds, and reliable onboarding for seasonal uniform cycles.

Digital presence Tech stack includes e-commerce/marketing and ad tracking tools (DoubleClick, LinkedIn Insight Tag, TikTok Pixel) plus iCIMS for hiring. Opportunity: leverage digital marketing and recruitment data to reach athletic departments and corporate clients, while optimizing conversion funnels for bulk orders and custom designs.