PRETTY GIRLS SWEAT
Wellness and Fitness ServicesGeorgia, United States2-10 Employees
PRETTY GIRLS SWEAT is a wellness brand and media company that connects women with fitness through a multi-platform ecosystem of content, community, events, and products. It aims to make fitness accessible and culturally relevant by turning movement into experiences that extend beyond a single session, including large-scale events like PGSFEST and original programs such as a walking talk show and a Health Leadership Program, alongside a developing product line. The company serves women and builds engagement through live events, digital content, social media, and brand partnerships that align wellness with culture. Based in Marietta, Georgia, the business was founded by Aeshia DeVore Branch and operates with a small team focused on community-driven experiences rather than traditional fitness offerings. A notable recent development is the organization of Pink Brunch events, illustrating its ongoing emphasis on recognizing women’s achievements through community gatherings.