PRG Retail Group

RetailLombardy, Italy501-1000 Employees

PRG Retail Group is a European retailer focused on infant products and toys, operating a network of brands including Prénatal, Toys Center, Bimbostore, FAO Schwarz and Toys R Us. Based in Cogliate, Lombardy, Italy, the group serves families and expectant parents across multiple European markets. The company emphasizes selecting products with sustainability, value for money, innovation and practicality to support growing families. Its customers are mothers-to-be and families seeking guidance and well-curated products for every stage of a child’s early life. PRG Retail Group operates across Italy, Spain, Portugal, Greece and France, aiming to make the shopping experience memorable while simplifying parental duties. In 2022, the company announced a long-term partnership with WHP Global to operate Toys R Us in Iberia.

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