Insights

Growth Momentum Prime Super is a mid-sized Australian financial services firm with ongoing leadership changes and a recent $6.7B asset investment; this indicates a period of strategic transformation and potential upsell of modernization, analytics, and integration services to support governance, reporting, and portfolio management.

Intranet Modernization Recent partnership to evolve the intranet into a single, trusted destination for employees signals a readiness to adopt collaboration, knowledge management, and user experience platforms, presenting an opportunity for enterprise collaboration, content management, and CRM integrations.

Technology Stack Active use of cloud, analytics, and CMS tools (AWS, Sitecore, Google Tag Manager, Quantcast, Open Graph) suggests openness to further cloud-native solutions, data governance, marketing tech, and developer-friendly integrations that can be upsold as Prime Super scales.

Leadership & Talent Regular executive appointments in 2023–2024 across CEO, GM of investments, and GM of operations indicate a focus on strategic leadership and transformation programs, creating demand for program management, governance, risk, and performance analytics services.

Growth Ambition Revenue is in the lower mid-market range with substantial asset acquisitions and a trajectory toward larger-scale operations; this combination presents an opportunity for financial technology enhancements, investment operations automation, and managed services to support expansion.

Prime Super Tech Stack

Prime Super uses 8 technology products and services including Quantcast Measure, Amazon Web Services, Open Graph, and more. Explore Prime Super's tech stack below.

  • Quantcast Measure
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • Open Graph
    Content Management System
  • Sitecore
    Content Management System
  • Webpack
    Development
  • Emotion
    Javascript Frameworks
  • Google Tag Manager
    Tag Management
  • Sitelinks Search Box
    Web Tools And Plugins

Media & News

Prime Super's Email Address Formats

Prime Super uses at least 1 format(s):
Prime Super Email FormatsExamplePercentage
FLast@primesuper.com.auJDoe@primesuper.com.au
100%

Frequently Asked Questions

What is Prime Super's official website and social media links?

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Prime Super's official website is primesuper.com.au and has social profiles on LinkedIn.

How much revenue does Prime Super generate?

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As of July 2026, Prime Super's annual revenue is estimated to be $10M - $25M.

What is Prime Super's SIC code NAICS code?

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Prime Super's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 52 - Finance and Insurance.

How many employees does Prime Super have currently?

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As of July 2026, Prime Super has approximately 74 employees across 2 continents, including OceaniaAsia. Key team members include Chief Executive Officer: R. S.Head Of Retail Sales - Qld/Wa/Nt: L. G. M.Head Of Marketing: L. S.. Explore Prime Super's employee directory with LeadIQ.

What industry does Prime Super belong to?

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Prime Super operates in the Financial Services industry.

What technology does Prime Super use?

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Prime Super's tech stack includes Quantcast MeasureAmazon Web ServicesOpen GraphSitecoreWebpackEmotionGoogle Tag ManagerSitelinks Search Box.

What is Prime Super's email format?

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Prime Super's email format typically follows the pattern of FLast@primesuper.com.au. Find more Prime Super email formats with LeadIQ.

When was Prime Super founded?

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Prime Super was founded in 1996.
Prime Super logo

Prime Super

Financial ServicesVictoria, Australia51-200 Employees

Prime Super is an Australian financial services provider that operates as a superannuation fund. Originating in regional Australia, the company prioritizes relationships, educational opportunities, and support for local communities. Based in Melbourne, Victoria, it is a mid-sized firm with more than 30 years in operation. In February 2026, Prime Super partnered with Businessary to consolidate its intranet into a single, trusted platform intended to better support how its people work. The development signals a focus on improving internal communications and collaboration within the organization.

Section iconCompany Overview

SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
52 - Finance and Insurance
Founded
1996
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    Prime Super's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $10M - $25M

    Prime Super's revenue is estimated to be in the range of $10M - $25M

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