Target Market Focus Principis Capital specializes in providing fast working capital solutions to small businesses, especially those who have been turned down by traditional banks, presenting an opportunity to target small enterprise clients seeking alternative financing options.

Growth Potential With an estimated revenue between 10 million and 25 million and a lean team of up to 50 employees, the company demonstrates significant growth potential and a willingness to expand its client base in the financial services sector.

Technology Usage The company's adoption of common digital tools such as WordPress, Google Analytics, and PHP suggests openness to digital marketing and online customer engagement, which can be leveraged for targeted outreach strategies.

Industry Positioning Operating in a competitive landscape with similar companies such as Credibly, Bluevine, and OnDeck that serve small to medium-sized businesses, Principis Capital can differentiate itself through personalized service and quick funding options.

Expansion Opportunities Given the high demand for alternative financing among small businesses and the company's focus on quick funding, there is a potential to expand product offerings or geographic reach to capture a larger share of the underserved market segment.