Strategic partnerships Leverage collaborations with organizations like Family Winemakers of California to secure joint events and bundled admission deals, expanding reach to established wine communities and increasing member value.

Boutique winery expansion Target boutique and mid-sized California, Oregon, and Washington wineries seeking exposure; offer Priority Wine Pass as a cost-effective channel to attract VIP customers and host private tastings.

Event-driven growth Capitalize on exclusive tasting events and 2-for-1 admission offers to drive member engagement, upsell premium experiences, and generate cross-promotional opportunities with wineries.

Virtual and giftups Promote virtual wine tastings and curated holiday gift packages to broaden the product suite, tapping gift-giving spikes and remote wine enthusiasts to grow subscriber base.

Tech-enabled outreach Utilize current tech stack (WordPress, Mailchimp, WooCommerce Subscriptions) to streamline partner onboarding, drip campaigns, and recurring revenue models, enabling scalable sales outreach and lifecycle marketing.