Industry Collaboration POI brings together manufacturers, retailers, solution providers, analysts, academics, and industry leaders, presenting a network-rich opportunity to cross-sell governance, analytics, and collaborative planning services to diverse CPG stakeholders.

Enterprise Planning Focus The core value proposition centers on enterprise planning and promotion optimization, offering a gateway to upsell advanced trade promotion management, optimization solutions, and real-time promotion analytics to improve profitability.

Education and Credentials With programs like the Certified Collaborative Marketer (CCM) and ongoing industry summits, there is potential to market training, certification, and professional development services to member organizations seeking to elevate capabilities.

Content and Thought Leadership POI publishes state of the industry reports and vendor panoramas, creating opportunities to offer data services, benchmarking, and market intelligence subscriptions to members and sponsors.

Growth and Visibility Revenue is in the low seven figures with a lean team, indicating high value per engagement and a need for scalable partner solutions, channel programs, and collaboration tools that can be sold as SaaS or managed services to members.