Email Security Solution Proofpoint Essentials offers a cloud-based email security solution tailored for smaller enterprise customers, combining advanced security technology and expert knowledge of the SME market. This positions the company well to target small businesses looking for robust email security measures.

Recent Product Launches Recent launches like 'Only Malware in the Building' and a predelivery defense system showcase Proofpoint's commitment to innovation and addressing evolving cybersecurity threats. These new offerings present sales opportunities for organizations seeking cutting-edge cybersecurity solutions.

Market Trend Insights Insights released by Proofpoint on malicious email campaigns and advance fee fraud scams demonstrate the company's expertise in identifying and combatting emerging cyber threats. Leveraging these insights can help sales teams engage with customers concerned about email security risks.

Voice of the CISO Report The Voice of the CISO report by Proofpoint explores key challenges and priorities of CISOs globally, providing valuable insights into the cybersecurity landscape. Sales professionals can use these findings to tailor their offerings to align with the current needs and expectations of CISOs.

Competitive Positioning With a focus on email security and a customer base that spans from smaller enterprises to large corporations, Proofpoint competes with established players like Symantec and newer entrants like Zscaler. Understanding Proofpoint's unique value proposition can help sales teams differentiate offerings in a competitive market.