Market Gaps Proper Design League's cessation of business in 2021 suggests a potential opportunity to re-engage former clients or fill gaps left in the Minneapolis design services market by offering innovative solutions and tailored outreach.

Service Expansion With expertise in visual identity, social media, video production, and event design, there is an opportunity to upsell or cross-sell these integrated digital marketing services to small to mid-sized companies seeking comprehensive branding support.

Digital Engagement Utilizing the company’s familiarity with platforms like Squarespace and Facebook, targeted social media campaigns could attract new clients interested in modern, tech-savvy design partners with a strong online presence.

Pricing Strategy Given the company’s revenue range of up to 1 million dollars, there is room to develop affordable, scalable service packages tailored to startups and small businesses looking for quality design services without large budgets.

Industry Positioning Although the company is small, positioning Proper Design League as a boutique, personalized firm with flexible service offerings could appeal to local clients seeking dedicated and attentive design partners in a competitive market.