Integrated automation Proud Automation is an established automation solutions provider with access to a broad portfolio from top-tier brands, offering cross-domain capabilities in HMI/SCADA, motion control, robotics, and safety. This creates opportunities to upsell modular automation packages combining hardware, software, and services for manufacturers, utilities, and industrial users.

Post acquisition strength Since joining RG Group in 2019, Proud Automation benefits from enhanced resources and support infrastructure, enabling larger or more complex projects, faster service delivery, and expanded stand‑up of turnkey automation solutions that can be pitched to mid‑market industrial accounts seeking reliability and scale.

Full lifecycle support The company emphasizes pre‑sales engineering, training, application assistance, and post‑sale technical support. This positions sales teams to offer comprehensive lifecycle services as a differentiator, creating recurring service revenue opportunities through maintenance contracts, remote monitoring, and ongoing optimization engagements.

Technology stack leverage With a tech stack that includes AWS, IoT/integration tools, and modern web capabilities, there is potential to propose cloud‑connected automation solutions, remote diagnostics, and scalable data analytics for customers seeking digital transformation and efficiency gains.

Targeted customer fit Industrial customers in manufacturing and utilities align with Proud Automation’s service lines and supplier partners. Sales opportunities exist in industries undergoing modernization, plant upgrades, or safety and process-control improvements, where bundled hardware, software, and training can address both capital and operational expenditure improvements.