Global Insights Psyma operates in over 40 countries and serves more than 300 clients annually, presenting a broad market reach and numerous cross-sell opportunities across industries like healthcare and automotive.

Tech Enabled A tech-enabled research approach using tools such as IBM SPSS and Google Analytics suggests potential for selling advanced analytics, data visualization, and custom analytics solutions to enhance client decision-making.

Scale & Quality With 51-200 employees and a revenue range of 100M-250M, Psyma combines scale with a focus on quality and relevance, creating opportunities for premium, long-term engagements and renewals with existing clients.

Industry Versatility Experience across healthcare, automotive, and beyond indicates potential for cross-industry expansion, offering tailored market intelligence and brand strategy services to new sectors.

Strategic Partnerships Past collaborations with Netquest and leadership in brand strategy position Psyma for co-brokered opportunities, white-label research programs, or strategic partnerships to widen client access.