Global Presence Pupa Milano's presence in over 70 countries and its status as a distinguished Made in Italy cosmetics brand suggest opportunities to expand with international distributors and explore emerging markets where premium beauty products are in demand.

Market Positioning With a revenue range between 1 million and 10 million and a strong emphasis on innovation and unique product offerings, there is potential to target niche segments or luxury beauty retailers looking for distinctive, high-quality cosmetics.

Brand Differentiation Pupa Milano’s emphasis on unconventional communication and scientific research-driven products creates openings for partnerships in digital marketing campaigns, influencer collaborations, or innovative product launches to further elevate brand visibility.

Product Development The focus on vibrant colors, textures, and sensory experiences suggests opportunities in expanding product lines that emphasize experiential beauty and personalized cosmetics, attracting consumers seeking creative and engaging solutions.

Technology Integration Utilizing their existing tech stack, such as YouTube and digital marketing tools, there is potential to enhance direct-to-consumer channels, improve online shopping experiences, and implement targeted campaigns to increase sales in both existing and new markets.