Insights

Growing Market Presence Rasa operates within the rapidly expanding functional beverage market, with a focus on plant-based, adaptogenic coffee alternatives. Its commitment to sustainability and health-conscious ingredients positions it well to attract consumers seeking healthier, cleaner options, providing opportunities for targeted retail partnerships and health-focused distributors.

Distinct Ayurvedic Positioning The company's herbalist-crafted blends that pay homage to Ayurveda, Chinese Medicine, and Western Herbalism differentiate Rasa from typical coffee brands. This unique positioning opens doors to collaborations with holistic health practitioners, wellness centers, and specialty organic stores eager to align with authentic, culturally rooted products.

Digital and E-commerce Focus With an established e-commerce platform utilizing advanced tech tools like Shopify, Google Tag Manager, and Skio, Rasa demonstrates a strong online sales infrastructure. This presents an opportunity to expand digital marketing efforts, introduce subscription services, and partner with online wellness marketplaces to boost customer acquisition.

Sustainability Commitment Rasa’s obsessively sustainable supply chain emphasizes environmental responsibility, appealing to eco-conscious consumers. There is potential to develop partnerships with sustainable packaging providers and environmentally focused retailers to enhance brand loyalty and tap into the growing ethical consumer segment.

Recent Industry Movements Recent mergers and acquisitions in the health and wellness sector, such as the healthcare business consolidations, indicate a trend towards integrated health solutions. Rasa can explore opportunities to position their products as part of holistic wellness packages or corporate wellness programs, aligning with broader health trend movements.

Rasa Tech Stack

Rasa uses 8 technology products and services including Quantcast Measure, Snowplow, Shopify, and more. Explore Rasa's tech stack below.

  • Quantcast Measure
    Analytics
  • Snowplow
    Analytics
  • Shopify
    E-commerce
  • Cart Functionality
    E-commerce
  • Handlebars
    Javascript Frameworks
  • styled-components
    Javascript Frameworks
  • Google Tag Manager
    Tag Management
  • Skio
    Web Platform Extensions

Media & News

Rasa's Email Address Formats

Rasa uses at least 1 format(s):
Rasa Email FormatsExamplePercentage
First@wearerasa.comJohn@wearerasa.com
100%

Frequently Asked Questions

Where is Rasa's headquarters located?

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Rasa's main headquarters is located at Boulder, Colorado 80302 United States. The company has employees across 2 continents, including North AmericaAsia.

What is Rasa's stock symbol?

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Rasa is a publicly traded company; the company's stock symbol is TRHC.

What is Rasa's official website and social media links?

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Rasa's official website is wearerasa.com and has social profiles on LinkedInCrunchbase.

What is Rasa's NAICS code?

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Rasa's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Rasa have currently?

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As of March 2026, Rasa has approximately 22 employees across 2 continents, including North AmericaAsia. Key team members include Ceo: L. C.Chief Herbalist & Co-Founder: B. L. N.Founder & Ceo: L. V. D. M.. Explore Rasa's employee directory with LeadIQ.

What industry does Rasa belong to?

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Rasa operates in the Food and Beverage Services industry.

What technology does Rasa use?

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Rasa's tech stack includes Quantcast MeasureSnowplowShopifyCart FunctionalityHandlebarsstyled-componentsGoogle Tag ManagerSkio.

What is Rasa's email format?

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Rasa's email format typically follows the pattern of First@wearerasa.com. Find more Rasa email formats with LeadIQ.

How much funding has Rasa raised to date?

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As of March 2026, Rasa has raised $3.4M in funding. The last funding round occurred on Mar 18, 2022 for $3.4M.

When was Rasa founded?

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Rasa was founded in 2018.

Rasa

Food and Beverage ServicesColorado, United States11-50 Employees

Rasa was founded in 2018 by Lopa van der Mersch, who was looking for a better way to energize after having a baby. She had years of study in Ayurveda and its sister sciences, which inspired her to fill our daily cup with more than the spike-&-slump cycle of coffee.

Rasa is a line of deliciously robust coffee alternatives that combine adaptogens, mushrooms, & prebiotics to give nourishing energy that sustains. Our herbalist-formulated blends pay homage to the wisdom of Ayurveda, Chinese Medicine, & Western Herbalism, plus a hearty dose of scientific research. We're on a mission to provide an affordable, delicious alternative to coffee that nourishes while it energizes as a counter to the extractive demands of modern life.

We are a brand that cares an abnormal amount, which shows up across our obsessively sustainable supply chain, internally in our culture, and in how we treat every one of our 100,000+ customers...including trolls. We strive to live by the principles of Conscious Leadership, weaving in Brené Brown's work, and run through the engine of EOS...all in a culture that is peppered with "that's what she said" jokes (because really, do we have to all take everything so seriously?). 

Our rapid growth means we're fast paced, but we've got the best possible fuel in our cup and a  supportive, uplifting culture that inspires us to grow and develop not only professionally but also personally. 

Your gender, your gods, the color of your skin, who you love or have sex with, who you know...none of that matters. If you’re smart, good at your job, and sincerely want to make the world a better place with accessible plant medicine, hard work, and a whole lotta love...we want to hear from you. 

And to be explicit: we wholeheartedly welcome trans people. We see you and we love you.

Section iconCompany Overview

Headquarters
Boulder, Colorado 80302 United States
Stock Symbol
TRHC
NAICS Code
722 - Food Services and Drinking Places
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $3.4M

    Rasa has raised a total of $3.4M of funding over 1 rounds. Their latest funding round was raised on Mar 18, 2022 in the amount of $3.4M.

  • $1M$10M

    Rasa's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $3.4M

    Rasa has raised a total of $3.4M of funding over 1 rounds. Their latest funding round was raised on Mar 18, 2022 in the amount of $3.4M.

  • $1M$10M

    Rasa's revenue is estimated to be in the range of $1M$10M

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