Insights

Niche Market Position Rasa operates in the health-focused beverage segment, specializing in adaptogen and herbal coffee alternatives. This positions the company well to target health-conscious consumers seeking functional beverages, presenting a sales opportunity with premium health food and supplement retailers or wellness-focused eCommerce platforms.

Sustainable Branding With a strong emphasis on sustainability and ethical supply chains, Rasa appeals to environmentally conscious customers. Partnering with eco-friendly brands, retail chains, or subscription services that prioritize sustainable products could expand market reach and improve cross-selling prospects.

Expanding Digital Infrastructure Rasa uses advanced eCommerce tools like Shopify, Google Tag Manager, and other tech stacks to optimize online sales channels. This digital readiness suggests opportunities to introduce new online marketing campaigns, personalized wellness programs, or targeted advertising to accelerate customer acquisition and retention.

Market Growth Potential The functional beverage sector is experiencing rapid growth driven by increasing health awareness. Leveraging this trend, sales teams could explore partnerships with health and wellness influencers or expand into new geographic markets to capitalize on consumer interest in nourishing alternatives to coffee.

Customer Engagement & Loyalty Rasa’s focus on a supportive, inclusive culture and personalized customer experience opens avenues for developing loyalty programs, educational content, or community-building initiatives. These strategies can foster repeat purchases and strengthen brand loyalty within the expanding niche of herbal and adaptogen-based products.

Rasa Tech Stack

Rasa uses 8 technology products and services including Quantcast Measure, Snowplow, Shopify, and more. Explore Rasa's tech stack below.

  • Quantcast Measure
    Analytics
  • Snowplow
    Analytics
  • Shopify
    E-commerce
  • Cart Functionality
    E-commerce
  • Handlebars
    Javascript Frameworks
  • styled-components
    Javascript Frameworks
  • Google Tag Manager
    Tag Management
  • Skio
    Web Platform Extensions

Media & News

Rasa's Email Address Formats

Rasa uses at least 1 format(s):
Rasa Email FormatsExamplePercentage
First@wearerasa.comJohn@wearerasa.com
50%
First@wearerasa.comJohn@wearerasa.com
50%

Frequently Asked Questions

Where is Rasa's headquarters located?

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Rasa's main headquarters is located at Boulder, CO 80301 US. The company has employees across 2 continents, including North AmericaAsia.

What is Rasa's stock symbol?

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Rasa is a publicly traded company; the company's stock symbol is TRHC.

What is Rasa's official website and social media links?

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Rasa's official website is wearerasa.com and has social profiles on LinkedInCrunchbase.

What is Rasa's NAICS code?

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Rasa's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Rasa have currently?

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As of October 2025, Rasa has approximately 26 employees across 2 continents, including North AmericaAsia. Key team members include Ceo: L. C.Chief Herbalist & Co-Founder: B. L. N.Founder & Ceo: L. V. D. M.. Explore Rasa's employee directory with LeadIQ.

What industry does Rasa belong to?

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Rasa operates in the Food and Beverage Services industry.

What technology does Rasa use?

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Rasa's tech stack includes Quantcast MeasureSnowplowShopifyCart FunctionalityHandlebarsstyled-componentsGoogle Tag ManagerSkio.

What is Rasa's email format?

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Rasa's email format typically follows the pattern of First@wearerasa.com. Find more Rasa email formats with LeadIQ.

How much funding has Rasa raised to date?

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As of October 2025, Rasa has raised $3.4M in funding. The last funding round occurred on Mar 18, 2022 for $3.4M.

When was Rasa founded?

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Rasa was founded in 2018.

Rasa

Food and Beverage ServicesColorado, United States11-50 Employees

Rasa was founded in 2018 by Lopa van der Mersch, who was looking for a better way to energize after having a baby. She had years of study in Ayurveda and its sister sciences, which inspired her to fill our daily cup with more than the spike-&-slump cycle of coffee.

Rasa is a line of deliciously robust coffee alternatives that combine adaptogens, mushrooms, & prebiotics to give nourishing energy that sustains. Our herbalist-formulated blends pay homage to the wisdom of Ayurveda, Chinese Medicine, & Western Herbalism, plus a hearty dose of scientific research. We're on a mission to provide an affordable, delicious alternative to coffee that nourishes while it energizes as a counter to the extractive demands of modern life.

We are a brand that cares an abnormal amount, which shows up across our obsessively sustainable supply chain, internally in our culture, and in how we treat every one of our 100,000+ customers...including trolls. We strive to live by the principles of Conscious Leadership, weaving in Brené Brown's work, and run through the engine of EOS...all in a culture that is peppered with "that's what she said" jokes (because really, do we have to all take everything so seriously?). 

Our rapid growth means we're fast paced, but we've got the best possible fuel in our cup and a  supportive, uplifting culture that inspires us to grow and develop not only professionally but also personally. 

Your gender, your gods, the color of your skin, who you love or have sex with, who you know...none of that matters. If you’re smart, good at your job, and sincerely want to make the world a better place with accessible plant medicine, hard work, and a whole lotta love...we want to hear from you. 

And to be explicit: we wholeheartedly welcome trans people. We see you and we love you.

Section iconCompany Overview

Headquarters
Boulder, CO 80301 US
Stock Symbol
TRHC
NAICS Code
722 - Food Services and Drinking Places
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $3.4M

    Rasa has raised a total of $3.4M of funding over 1 rounds. Their latest funding round was raised on Mar 18, 2022 in the amount of $3.4M.

  • $1M$10M

    Rasa's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $3.4M

    Rasa has raised a total of $3.4M of funding over 1 rounds. Their latest funding round was raised on Mar 18, 2022 in the amount of $3.4M.

  • $1M$10M

    Rasa's revenue is estimated to be in the range of $1M$10M

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