Insights

Expanding Direct Sales Raw Sugar's recent launch of a direct-to-consumer channel and rewards program indicates a strategic focus on building direct relationships with customers, opening opportunities for personalized marketing, subscription services, and targeted promotions to increase customer loyalty and lifetime value.

Sustainability Focus With its commitment to sustainable packaging using post-consumer recycled materials and clean ingredient formulations, Raw Sugar appeals to eco-conscious consumers who prioritize environmentally friendly products, presenting opportunities to expand product lines and retail partnerships in the green beauty segment.

Brand Recognition Recognition as a top non-food brand and a visionary in future beauty trends highlights Raw Sugar's strong market positioning, creating opportunities to leverage their brand alliances, influencer collaborations, and VIP partnerships to drive sales and expand into new retail outlets.

Social Impact Enablement The company’s social give-back program and philanthropic initiatives in clean water and sanitation boost its appeal among socially responsible consumers, offering sales opportunities through cause-related marketing campaigns and partnerships with nonprofit organizations.

Innovative Formulations The use of Cold Press Technology and exclusive product lines like PRO Remedy demonstrate a commitment to innovation and high-quality natural ingredients, providing avenues to position Raw Sugar as a premium brand within the fast-growing clean beauty market and target health-conscious demographics.

Raw Sugar Living Tech Stack

Raw Sugar Living uses 8 technology products and services including Cloudflare, Babel, Mailchimp, and more. Explore Raw Sugar Living's tech stack below.

  • Cloudflare
    Content Management System
  • Babel
    Development
  • Mailchimp
    Email
  • Vue.js
    Javascript Frameworks
  • ShoppingGives
    Marketing
  • Cloudflare Bot Management
    Security
  • Bootstrap
    UI Frameworks
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

Raw Sugar Living's Email Address Formats

Raw Sugar Living uses at least 1 format(s):
Raw Sugar Living Email FormatsExamplePercentage
Last@rawsugarliving.comDoe@rawsugarliving.com
37%
First@rawsugarliving.comJohn@rawsugarliving.com
24%
FLast@rawsugarliving.comJDoe@rawsugarliving.com
2%
Last@rawsugarliving.comDoe@rawsugarliving.com
37%

Frequently Asked Questions

What is Raw Sugar Living's official website and social media links?

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Raw Sugar Living's official website is rawsugarliving.com and has social profiles on LinkedIn.

What is Raw Sugar Living's NAICS code?

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Raw Sugar Living's NAICS code is 446 - Health and Personal Care Stores.

How many employees does Raw Sugar Living have currently?

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As of December 2025, Raw Sugar Living has approximately 40 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: M. M.Owner / Director: C. W.Senior Director, Sales & Commercial Strategy: P. P.. Explore Raw Sugar Living's employee directory with LeadIQ.

What industry does Raw Sugar Living belong to?

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Raw Sugar Living operates in the Retail Health and Personal Care Products industry.

What technology does Raw Sugar Living use?

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Raw Sugar Living's tech stack includes CloudflareBabelMailchimpVue.jsShoppingGivesCloudflare Bot ManagementBootstrapX-Content-Type-Options.

What is Raw Sugar Living's email format?

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Raw Sugar Living's email format typically follows the pattern of Last@rawsugarliving.com. Find more Raw Sugar Living email formats with LeadIQ.

When was Raw Sugar Living founded?

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Raw Sugar Living was founded in 2014.

Raw Sugar Living

Retail Health and Personal Care ProductsCalifornia, United States11-50 Employees

Founded in 2014 in Southern California by Donda Mullis and Ronnie Shugar, Raw Sugar is an aspirational lifestyle brand on a mission to promote clean and healthy living through products that are good for the body and nourish the soul. We are committed to providing the highest quality vegan hair and personal care products at a price that is accessible to all, as we believe everyone deserves products that make them feel clean, beautiful, empowered and loved from the outside in.  
 
We create with care and formulate with clean ingredients and formulate without SLS/SLES.  We never test on animals. Our packaging is made with sustainable materials including post-consumer recycled plastic and FSC-certified paper. 
 
We subscribe to a rigorous supplier code of conduct policy. Our products are available at major retail outlets throughout the United States including Walmart, Target and CVS, as well as at Shoppers Drug Marts throughout Canada. 
 
Raw Sugar was recognized by Circana as the #3 non-food brand on their 2024 Pacemakers list, as well as by Beauty Matter as a visionary brand shaping the face of beauty in the 2024 FUTURE50 class. Our co-founder, Donda, was recognized by CEW as one of five Visionary Award Honorees for her commitment to community and social impact.  Each Raw Sugar purchase supports our social give-back program, the Raw Sugar Initiative, dedicated to making clean water and soap available to those who need it most.  To date, we’ve donated more than 16 million bars of soap and other clean essentials to those in need. 
 
To learn more, visit rawsugarliving.com. Follow us on Instagram @rawsugarliving and on TikTok at @rawsugarliving_.

Section iconCompany Overview

NAICS Code
446 - Health and Personal Care Stores
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $100M$250M

    Raw Sugar Living's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Raw Sugar Living's revenue is estimated to be in the range of $100M$250M

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