Recast

Software DevelopmentNew York, United States51-200 Employees

Recast is a software development company based in New York, New York, that focuses on building an incrementality platform. Its core aim is to deliver rigorous, data-driven modeling for measuring the impact of marketing and media decisions, with an emphasis on accuracy, transparency, and ongoing validation throughout the model lifecycle. The platform is designed to make model uncertainty visible, provide regular performance assessments, and publish documentation openly to support trust and accountability between the vendor and clients.
The company portrays its target market as organizations seeking robust insights into how different channels interact and drive ROI over time. With a strong emphasis on mathematical rigor and research into channel interactions and time-varying effects, Recast positions itself within the software development industry as a provider of advanced marketing mix modeling capabilities. The team is described as highly educated in math and statistics, and the company offers educational resources such as an MMM E-Book, an MMM Academy, and a weekly newsletter to accompany its products.

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